AI Marketing
A one-day summit for marketing leaders & professionals at the edge of innovation.
- –
- BrainStation Toronto
Featuring speakers from:
Scotiabank Netflix Loblaw Companies Limited Snapchat Toronto Tempo
Lyft product leaders Béatrice Bunieski and Kristen Shi shared how the team designs, prioritizes, and measures products that go beyond usage to build lasting rider loyalty.
BrainStation Toronto
Event Recap
Wednesday, December 17, 2025


Relive the highlights of Product Evenings TO: Building Products That Win the Rider with Béatrice Bunieski and Kristen Shi in the photo gallery. Download and share your favorites, and don't miss the next event!
"I think the core skill of a PM is not inventing solutions to ideas... It’s actually being able to say no to what’s not important. If 75 things are important, then none of them are important."
- Kristen Shi, Senior Product Manager at Lyft

Béatrice Bunieski
Senior Product Manager
Béatrice Bunieski is a Senior Product Manager at Lyft, where she leads high-impact product initiatives that shape rider and driver experiences across the platform. With a background that bridges product strategy and data science, she brings a thoughtful, analytical approach to building transportation products at scale. Béatrice focuses on creating seamless, efficient, and trustworthy marketplace experiences, working closely with cross-functional teams to drive meaningful outcomes for Lyft’s diverse user base.

Kristen Shi
Senior Product Manager
Kristen Shi is a Senior Product Manager at Lyft, where she leads product strategy and development across key parts of the rider and driver experience. With a background spanning consumer tech, operations, and data-informed decision-making, she focuses on building products that enhance reliability, streamline the Lyft experience, and create value for users at scale. Kristen is known for her collaborative approach, working closely with engineering, design, and analytics teams to translate complex problems into clear, impactful product solutions.
AI Marketing
A one-day summit for marketing leaders & professionals at the edge of innovation.
Featuring speakers from: