At Microsoft Ignite in Atlanta, Adobe Systems and Microsoft announced plans for a strategic partnership to help enterprise companies embrace digital transformation.
Together, the two companies aim to enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.
“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”
“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, Adobe’s chief executive officer. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
Azure provides Adobe with a global cloud and a data platform for intelligent services, including machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.
The two companies are collaborating on data integrations to ensure customers can work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advance analytics.
The companies’ mutual customers will be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, bolster relationships, and drive brand loyalty and growth.