Apple’s First Original Show, ‘Planet of the Apps,’ to Debut in Spring
We’ve known for a while now that Apple is interested in producing original video content. Now it’s finally happening.
Apple’s first original show will be a reality series called “Planet of the Apps” and it’s about, you guessed it, apps (and their creators).
The show is designed to promote Apple Music, the platform on which it will launch, as Apple aims to stand out from the music streaming crowd.
You can learn more about “Planet” from Recode’s interview with Eddy Cue, SVP of internet software and services at Apple.
Expanding Music Platform, Apple Wants to Build Business Around Original Video Content