Many of you may have heard of Billy Reid. If not, you may have seen one of his videos online. This was one of them. And it continues to be one of my favourites:
Now, Billy has been tapped to be the spokesperson for the Doritos viral video campaign – Doritos Viralocity. So I took the opportunity to ask him some questions about the campaign and about the importance of video.
Why was it important for Doritos to create this campaign?
Doritos is one of those brands that is constantly looking for new ways to market their products and offer campaigns to Canadians that are groundbreaking. They aren’t afraid to take risks and connect with their audience through new and innovative ideas. Holding a user-generated video contest is very forward thinking, so it fits their history.
Why did you decide to work with Doritos?
There are a few reasons. First off, this is a Canada-only contest, so (being Canadian) I’m excited to be a part of that. I also liked that Doritos is allowing the internet audience to decide what video should come out on top. Too many contest winners are chosen by faceless corporate heads when it should be in the hands of Canadians.
Why is video so important for brands wanting to increase their market share?
People are spending a lot more time online than ever, and video content is obviously very popular. If brands can create interesting video content, people are more likely to spread the video to their friends, family etc. Doritos has obviously tapped into this and is very forward thinking that way.