BlackBerry Hires Former HTC and Sony Ericsson Executive to Run Device Business

BlackBerry has hired Ron Louks to run its devices business.

Louks is a former executive of both HTC and Sony Ericsson, making him no stranger to smartphones, but his new role of creating demand for BlackBerry devices could prove his toughest task yet.

“Ron will focus on BlackBerry’s long-term product road map, including hardware, software and design, as well as the company’s joint development efforts,” stated chairman and interim CEO John Chen.

Chen has been shaking up the executive team since taking over the reigns from Thorsten Heins late last year.