BlackBerry Unveils Porsche Design P’9982, an ‘Elite’ Smartphone Costing $2,200

Porsche Design and BlackBerry today announced thr Porsche Design P’9982 smartphone from BlackBerry.

BlackBerry says the luxury device is “uniquely designed and expertly crafted,” while Porsche Design calls it an “elite” smartphone.

Both the hardware and software are different from a Z10, off which the P’9982 is based. The exterior features “a satin finished frame forged from the finest quality stainless steel, complemented by a hand-wrapped genuine Italian leather back door,” while the hardware is customized to “give you the ultimate personal experience.” The device is available at a cost of more than $2,000, while a limited-edition model with Crocodile leather and a run of 500 units will cost even more.

“Engineered Luxury meets Powered Performance—what has been true for the first Porsche Design smartphone is even truer for the all-touch P’9882,” says Juergen Gessler, CEO of the Porsche Design Group. “Once again the collaboration with BlackBerry has led to a device that implements our Iconic Style credo without compromises. With the P’9982 we extend our range of modern luxury smartphones and establish ourselves as a market leader in this segment.”



“The new all-touch P’9982 smartphone combines a unique design from an iconic brand with the power of BlackBerry 10,” said Alistair Hamilton, Senior Vice President of Design at BlackBerry. “Every aspect of this smartphone has been purposely designed and built for a powerful premium experience.”