Apple Wants You to Spend $300 on a Book About Apple

What do you buy the person who already has an iPhone, iPad, Macbook Pro and Apple Watch? This book.

Starting at $200, “Designed by Apple in California” chronicles 20 years of Apple design through 450 photographs of products and processes used to make them.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer.

From the book’s product description:

A visual history spanning iMac to Apple Pencil, complete with descriptions of innovative materials and techniques, it captures every detail with honesty and intention. Printed on specially milled German paper with gilded matte silver edges, using eight color separations and low-ghost inks, this hardcover volume took more than eight years to create and has been crafted with as much care and attention as the products featured within.

“This archive is intended to be a gentle gathering of many of the products the team has designed over the years,” Ive said. “We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

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