Sport Chek Merges Bricks and Mortar with Digital Tech in Latest Flagship Store

Sport Chek opened its doors this week to a new 53,000-square-foot flagship store on Robson Street in Vancouver.

As the fifth Sport Chek flagship store to open in Canada, the new location provides three floors of retail space.

Merging bricks and mortar with the latest in-store technology, the store features a golf virtual department kiosk, large touch screens, and immersive art installations.

“Building on the success of one of Sport Chek’s first flagship stores in Metrotown, Burnaby, we are excited to bring our second stadium of sport to the GVA,” said Chad McKinnon, Chief Operating Officer, FGL Sports. “This store has been designed specifically for athletes in the community that share a passion for sport and activity, and are looking for the best products delivered in an immersive, inspiring environment.”



The new Robson location boasts an iconic glass prism on the outside and a digital experience on the inside.