The mail-order razor company that went viral with a funny ad campaign last year is going international and has chosen Canada as its first new market.
A witty promo video for Dollar Shave Club – which has been viewed more than seven million times – offers consumers a monthly supply of five razor cartridges for $1, including shipping. Shoppers can also upgrade to higher quality blades for $6 or $9 per month.
While the $1 offer won’t be available to Canadians, the country wide offer will be $3.50 a month, including shipping but not taxes, for a monthly delivery of five two-blade cartridges. The higher quality blades will be sold closer to U.S. prices – $6.50 per month for four four-blade cartridges and $9.50 for three six-blade cartridges.