Ecommerce Dominance Continues as Half of Shoppers Now Begin Product Searches on Amazon

Amazon is quickly becoming the starting—and often end—destination for shoppers in North America, posing a threat to brick-and-mortar retailers but also displaying dominance over its digital competitors.

55% of US online consumers begin their product searches on Amazon, according to a new survey from Internet marketing firm BloomReach, up from 44% just one year ago. Search engines dropped from 34% to 28%. Specific retailers dropped to 16% from 21%.

This is not a race anyone wants to lose: according to eMarketer, ecommerce sales are expected to increase 13 percent to $385 billion this year.

John Blackledge, an analyst at Cowen & Co. Blackledge, estimates that Amazon has 50 million Prime members. Moreover, the rate of member growth shows no signs of slowing—it may even be accelerating.

Amazon Has Hired 86,000 Workers in One Year