Facebook Bolsters Bots for Messenger Platform with Addition of Analytics

Developers have built more than 33,000 bots to engage with people on Facebook since the social network launched the Messenger Platform at F8 in April.

Today bots for Messenger can accept payments, deliver news and content, confirm reservations at a hotel, and more. In response to this successful start, Facebook is now offering two new resources to make building and measuring bots for Messenger easier: analytics capabilities and the eligibility to join the company’s FbStart program.

Facebook Analytics for Apps is a tool that reaches across mobile and desktop devices, helping businesses measure and optimize their customers’ journey across apps and websites.

“Starting today, we’re extending this analytics support to businesses building bots on the Messenger Platform, becoming among the first analytics solutions for bots in the industry to provide actionable insights and transparency,” says Facebook.

Businesses on the Messenger Platform can also use the App Events API to log custom events for Analytics for Apps.

And beginning today, Messenger Platform developers and businesses can apply for FbStart, Facebook’s global program to help early stage mobile startups grow their apps.