Freshbooks Launches Redesigned Accounting Platform for Self-Employed
Freshbooks co-founder and CEO Mike McDerment announced seven months ago in an open letter that Freshbooks will be releasing a completely redesigned platform, and it’s finally here. Announced this morning in a press release, the new platform includes reimagined invoices, a new project management tool, the ability to manage multiple businesses, redesigned mobile apps plus integrations with Google Apps, Apple and GoDaddy.
Launched out of McDerment’s parent’s basement in 2003, Freshbooks has become the leading cloud-based accounting software company with 10 million self-employed professionals using the service in more than 160 countries. The redesigned platform “makes invoicing, expenses and seamless client collaboration faster, easier, and friendlier than ever before.”
In the next five years, it is projected that 40 percent of the U.S. workforce will be self-employed, and Freshbooks is chasing this market with tools that are designed to make it easier to start, run and grow a business.
“Unlike competing products, the new FreshBooks was designed for business owners, not accountants, ensuring the product is so easy to use that self-employed professionals can run their businesses without ever having to learn accounting” explained Freshbooks in Tuesday’s release.
“The new FreshBooks is designed to be the most ridiculously easy to use accounting software ever built—yet still packed with powerful features for self-employed professionals” said McDerment, “this isn’t innovation for innovation’s sake. This is about making it easier for self-employed professionals to succeed, because it’s hard enough being out on your own serving your clients. ”
The new platform is available today and Freshbooks is offering a free 30-day trial for new users.