GoFundMe and Intuit form Small Business Relief Initiative

Need to Know

• The Small Business Relief Initiative joins GoFundMe’s social fundraising platform with Intuit’s expertise and provides small and medium-sized businesses with the tools and resources they need during the coronavirus crisis. 
• The initiative runs on GoFundMe’s platform and is being shared on Intuit’s small business network and associated brand channels.
• With a few clicks, business owners are able to create a GoFundMe and start raising money immediately. 
• GoFundMe has also created a Small Business Relief Fund to which both companies will be providing a direct donation.

Analysis

With COVID-19 reaching global pandemic levels many small businesses have found themselves having to close their doors–something that holds a potentially disastrous financial impact for many. Co-founded by the two companies, The Small Business Release Initiative combines their strengths to provide business owners with tools and resources to help them raise funds. 

“With the COVID-19 pandemic affecting all of us, many small businesses are being forced to shut their doors,” said Tim Cadogan, GoFundMe CEO in a press release. “Our goal with the Small Business Relief Initiative is to help small businesses. By partnering with QuickBooks, we can get these tools directly in the hands of the largest small business network in the world and empower their communities to rally behind them. Local businesses provide jobs and are often the heart and soul of a community.”

The Small Business Relief Initiative brings together GoFundMe’s social fundraising platform – the largest in the world – with Intuit QuickBooks’ expertise and helps businesses create their own GoFundMe to share with their communities. 

“Small businesses need relief today to manage their cash flow. By joining forces with GoFundMe, we can connect millions of small businesses and their local communities. We’re helping to give the community a platform to quickly put cash in the hands of small businesses who need it the most,” Intuit QuickBooks’ EVP and GM, Alex Chriss said in the release. 

Businesses looking to create a GoFundMe with the initiative will have access to QuickBooks tools and resources site to help direct users to either start their own fundraiser or support an existing one.  In addition to the relief initiative, GoFundMe has created a Small Business Relief Fund that both companies will be making a donation to. 

Those looking to support and donate to a small business, they can visit GoFundMe’s new small business centralized hub to search for a business by name or location. 

Intuit and GoFundMe’s Small Business Relief Initiative will continue to expand as needs change with additional partners, product features, and corporate donors.