TechCrunch announced yesterday that Google quietly acquired Toronto’s Zetawire. Terms of the deal, along with when the acquisition plans began are unknown, however, the acquisition was concluded in August. This coincides with Google’s acquisition of both social apps company Slide and social currency company Jambool.
It turns out that Google got some of its NFC expertise from a Toronto-based startup it acquired called ZetaWire, according to information uncovered by tech analysts at the 451 Group. A notice from Zetawire’s law firm, Fenwick and West, mentioned the acquisition. The price was not disclosed, but it was likely very small, with only 2 to 4 employees. The deal may have actually occurred as long as a year ago, but was never reported.