Hootsuite Acquires Sales Prodigy to Advance Social Selling

Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organizations tap into social selling opportunities.

With Sales Prodigy, Hootsuite customers can find social selling opportunities and start conversations with prospects and customers in real-time on social media.

According to “The 2015 State of Social Business: Priorities Shift From Scaling to Integrating,” 64% of organizations have or plan to have a social selling program.

“Many organizations have invested in social marketing and social support, but there’s a big gap in the market for social selling solutions, and we want to address it,” says Matt Switzer, vice president of corporate development at Hootsuite. “With the addition of Sales Prodigy, we’re bolstering our platform to better align with our customers needs for social selling.”

Social selling solutions can help customers consolidate all of their social networks and online communities in one platform, filter out the noise through targeted, listening streams, and improve understanding of target accounts in anticipation for sales calls.

“We started Sales Prodigy to help sales people build rewarding relationships with customers on social media. Hootsuite has been by our side every step of the way: as an inspiration, customer, and partner,” says Mik Lernout, founder of Sales Prodigy. “We’ve been impressed by their ruthless focus on providing their customers with best in breed solutions, and could not be more excited to join their team.”
Previously, Sales Prodigy was a part of Hootsuite’s open ecosystem App Directory.