Hootsuite Takes Flack from Latergramme Founders for Copying Feature

Hootsuite’s latest feature allows users to schedule Instagram posts.

The new feature, which push notifies users at set times to tap and publish Instagram photos, is virtually identical to that of Latergramme.

Consequently, Hootsuite has taken a bit of flack on social media.

In 2014, CEO Ryan Holmes took a jab at Salesforce on Twitter for effectively copying his company’s core product.



Now, Roger Patterson, the founder of Latergramme, has taken a shot at Holmes. Ian MacKinnon, also a cofounder of Latergramme, tweeted as well. So did Matt Smith.

Both Hootsuite and Latergramme are based in Vancouver.