Hootsuite Launches $5 Million Fund to Accelerate Social Transformation in Enterprises

Canadian startup darling Hootsuite today launched the Hootsuite Integration Fund, a $5 million fund to support developers building innovative, enterprise-strength integrations and business applications for the Hootsuite platform.

This fund along with a new partner portal will enable enterprises to extend social across their entire organization to accelerate their digital transformation initiatives.

“Hootsuite’s wide adoption and fast-paced growth is due in large part to the contributions of developers to our ecosystem. We’re investing in the Integration Fund to encourage them to continue to develop applications that enable our customers to connect social to marketing, analytics, and other business solutions they rely on every day,” said Matt Switzer, senior vice president of strategy and corporate development at Hootsuite.

Hootsuite currently offers the largest ecosystem of any social media management platform, comprised of hundreds of applications in their App Directory, and more than 2.5 million app installs.

Hootsuite’s investment in an Integration Fund will fuel even more innovative solutions, and further the company’s commitment to building best-of-breed integrations that give customers the flexibility to use solutions that best fit their needs.

Developers can learn more about the Integration Fund and apply through the developer application process available here.