Hubba, a network for brands and retailers, has launched of Hubba Discovery Network.
On Hubba, 10,000 companies and hundreds of thousands of products are shared between trading partners. The Hubba Discovery Network allows these companies to showcase their products and be discovered by new retailers, distributors, industry influencers, media and other partners.
Users can follow and connect directly with brands and add products to be highlighted on the network. The company reports that during the initial beta launch, users were engaged on the site multiple times a day, staying for extended periods of time and were responsible for thousands of new connections.
“Since we launched our network 18 months ago, Hubba has seen unprecedented growth that has culminated in an amazing community of the world’s most interesting brands,” says Ben Zifkin, CEO of Hubba. “As we move to the next stage in the evolution of our network, it is important to us to now showcase these companies to the rest of the world.”
Hubba is focused on shining a light on the ever-expanding world of craft brands. The Hubba Discovery Network gives these brands a voice to gain greater visibility and notoriety.
“Think of Hubba as a 24/7 tradeshow, that is always fresh and tailored to you,” says Zifkin.
Hubba expects to close a $45 million venture capital round by the end of March. The Canadian company secured $11 million in capital for its Series A round of financing in October 2015.