League Expands New Health Benefits Approach Across US

League this week announced the expansion of its novel health benefit offering across the US, offering small- and medium-sized businesses a consumer-first digital experience.

The Toronto-born company says it plans to be in the top metro areas in the US by next summer, starting with Chicago, where its US base sits.

Brian Ancell will lead League’s efforts in the US. Ancell has previously held roles at Welltok and Premera Blue Cross.

“It’s time to give consumers the right access, information and financial incentives to make educated choices about their personal health within our healthcare system, despite what changes may take place,” said Ancell. “If we give employers and consumers the right tools, they will shape the future of healthcare in our country.”

League rethinks the traditional benefits experience: it enables users to build a health plan that’s right for them. Features include unrestricted health accounts, paperless transactions, and a pay-per-use model.

“League is changing an antiquated industry by putting more access and control in the hands of the consumer and creating a product that is tailored to their unique health and wellness needs,” said Mike Serbinis, the company’s founder. “It’s about dragging the industry out of the stone ages.”

League recently raised a $25 million Series A round.

Photo by Matt Odynski, Techvibes Editor.