In 2013, a European entertainment conglomerate by the name of RTL Group invested $36 million in Vancouver-born multi-platform network BroadbandTV for a 51% stake in the Canadian company.
This week, RTL announced that it is exploring strategic alternatives for BroadbandTV, which could include a sale or even an IPO. Investment bank LionTree has been summoned to consider options.
Shahrzad Rafati, founder and CEO of BroadbandTV, believes her company is worth “10 figures.” It’s not clear whether RTL agrees, though that would be an impressive return on investment for the firm.
“This is very exciting for us, because it allows us to consider all strategic alternatives as it relates to determining the best outcome for shareholders, employees, customers and the entire ecosystem,” Rafati told Variety.
Until a real option is presented, business will operate as usual, she says. The company, which currently employs 400 people, is looking to hire 50 positions over the coming months.
BBTV operates the world’s largest multi-platform network with 86,000 content creators amassing 21 billion monthly impressions.