A Canadian Startup Made Tumblr’s Partner A-List

Last week, Tumblr unveiled an A-list of partners. Just 17 companies were listed, and only one was Canadian: MetaLab based out of Victoria.

The Canadian startup, which is owned by 26-year-old university dropout Andrew Wilkinson, was highlighted by Tumblr as “the no. 1 premium theme provider in the Tumblr Theme Garden with over 45 themes.”

“To further enable brands to have the best Tumblr experience possible, Tumblr has introduced a grouping of our premiere advertising agencies, media agencies, creative agencies, technology providers and theme developers,” Tumblr explained in a blog post. “Brands are increasingly experiencing Tumblr as the most unique and engaging way to participate in creative storytelling with consumers. Tumblr’s A-List partners are fully equipped with the right tools to provide their clients the ultimate Tumblr experience.”

Here’s the full list in alphabetical order.



3. BBH

4. Business Bullpen

5. Carrot Creative

6. Deep Focus

7. designedmemory

8. Droga5

9. Horizon Media

10. MetaLab

11. Percolate

12. Poke London, Poke New York

13. Social@Ogilvy

14. Union Metrics

15. Watson Design Group 

16. We Are Social

17. 360i