Today Rare.io has publicly launched, providing online retailers with an automated predictive email marketing solution.
The Ottawa company says its solutions are proven to drive repeat business and increase average email click-through rates by up to five times.
Rather than blasting every customer that’s ever made a purchase with an identical email, the Canadian startup says, it delivers personalized emails according to the details of an individuals purchase history.
“Anyone who’s ever purchased anything online knows the relentless spam that’s certain to follow,” said Rob Lane, CEO of Rare.io. “Our predictive email solution is fundamentally changing this practice by creating interesting and timely follow up emails.”
Since quietly launching in February, they’ve sent 17 million emails that are directly attributable for $2.3 million in incremental revenue for the stores.
Online retailers hosted on the Shopify and Spree platforms can implement Rare.io and create custom email design for their customers using simple drag-and-drop technology.