Canadian Social Media Survey – the results are in

One month ago 6S Marketing conducted a Canadian Social Media Survey and we asked you to participate. Well, the results are in.

The survey results reveal an overwhelming percentage of Canadians who have adopted social media for business and personal use and highlight the most popular forums and mediums for communication.

“Collecting statistics on social media trends is important to ensuring that efforts made on behalf of our clients in the social media space are targeted and amplified,” says Chris Breikss, Co-founder and President of 6S Marketing. “Beyond that, it was simply fascinating to gather the most up-to-date information on how and why Canadians are drawn to social media.”

Survey highlights include:

  • 70% of Canadians say they use social media.
  • Facebook is the most popular social networking site with 70% of people surveyed currently having an account.
  • 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.
  • Only 20% of people surveyed currently use MySpace.
  • YouTube & Flickr are the most popular social media sites with 38% & 29% (respectively) of people surveyed using the sites.
  • 42% of Canadians do not blog, while 58% do blog.
  • 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.
  • 9% of people surveyed have hired an employee online and 22% have received a job offer online. 69% have done neither.
  • 61% of businesses said they track what people are saying about their brand online.

6S Marketing distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade. The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium.