Poynt, Mob4hire and Momentem are a driving force in Canada’ Emerging Technology landscape. They are in Barcelona at the world’s largest mobile conference, Mobile World Congress. A week long event held annually in Barcelona, Spain, Mobile World Congress attracts the largest mobile companies, newest apps and industry leaders.
Poynt, the leader in mobile local search, is a convenient and timesaving GPS-enabled application that connects and guides consumers to local businesses. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website.
Mob4hire, the leader in Brand Mobile Optimization, uses its international community of mobile experts in 153 countries to provide market research, mobile engagement measurement, usability, user experience and functional testing services to global brands, telecoms, ad agencies, content providers and mobile app/web developers.
Momentem, powered by parent company Wmode, is recognized as one of the leading BlackBerry business apps by ZDNet, MSN Tech and Gadgets,Fierce Wireless, AOL, and IT Pro magazine. It is a subscription-based app and hosted service that allows mobile users to instantly allocate mobile calls and activities to specific clients and projects, enabling them to recover more money and keep an audit trail of their mobile activities.
All three companies are over at MWC discussing the road to monetization for mobile apps. “The success of the Poynt app has been driven by a global user base, and we have built an App that connects users with the world around them,” said Andrew Osis, CEO of Poynt Corp. “We take pride in being a Canadian company that is worldwide industry leader both in innovation and business”.
Stephen King, Mob4Hire’s CEO explains making money from your app in no uncertain terms, “It’s a very simple equation; if your mobile App doesn’t get at least 4 stars out of 5 in app store user reviews, no one will buy or download it. By helping companies create great apps and mobile websites through our mobile usability research and testing tools, we increase user engagement and recommendations leading to viral growth. Our friends at Poynt and WMode Momentum are prime examples; GREAT apps and GREAT viral growth!”
Talking about how they have monetized their service, Terry Hughes, Head of Market Development at Wmode, said, “With Momentem we have proved that people are prepared to pay for an app and subscribe to a service when they receive a real tangible value. We deliver a guaranteed ROI coupled with a high quality service for busy professionals, and they are happy to pay several dollars per month.”