TomTom Encourages Healthy Living With New Fitness Features

TomTom launched three new features today across their sports watch range.

The first, TomTom Fitness Age, provides users with an age relating to their personal fitness level. Based on a user’s Fitness Age, users will earn Fitness Points every time they exercise. Maintaining a healthy lifestyle will improve a user’s Fitness Age over time.

“Recent research has proven that the recommended exercise to optimally improve people’s health and fitness is personal and especially determined by their current fitness level,” Urho Kujala, Professor of Sports & Exercise Medicine at the University of Jyväskylä. “TomTom Fitness Age is based on this research, and takes these individuals factors into account.”

Fitness Points, the second feature, give users direct feedback about their exercise to improve their Fitness Age.

“I always wonder when I exercise whether my efforts have any impact on my fitness level and I know I am not the only one,” Corinne Vigreux, managing director for TomTom, said. “By introducing Fitness Age and Fitness Points we have now designed a reliable way to measure your fitness level.”

The third feature, Personalized Workouts, offer users 50 running and cycling workouts directly on their TomTom Sports watch. Intensity and duration are automatically adjusted to reflect an individual’s fitness level.