Toronto startup Polar Mobile has signed a partnership with EMS, the smartphone partner for major handset manufacturers and operators in the Middle East region, to launch mobile apps across multiple handsets for over 100 media companies in the Middle East region and open up an office in Dubai.
Early customers for Polar Mobile and EMS in the region include Gulf News, Khaleej Times, 7DAYS and Al Alan TV. Apps will be built for the iPhone and the iPad, plus BlackBerry, PlayBook, Android, Windows and Nokia devices.
“The Middle East region represents an opportunity for Polar to grow its presence, as it is early days for local media companies and their adoption of mobile Apps,” says Kunal Gupta, Chief Executive Officer, Polar Mobile. “We are excited to partner with EMS to represent our company in the region.”
“EMS is focused on continuing to be the smartphone provider for the region, which includes working with media companies to enable local content across all major devices,” says Babar Khan, Chief Executive Officer, Emitac Mobile Solutions. “When searching for the ideal partner, we were impressed with Polar Mobile, their track-record in media, cross-device focus and ability to scale globally.”
Over 1,200 mobile apps are powered by Polar Mobile’s SMART Platform for 300 media Publishers in 10 countries.