Canda’s online career resource for students, TalentEgg, has launched a campaign today called Hire Gen Y Day. Designed for Twitter, the #HireGenY hashtag will drive TalentEgg’s ambition to reduce youth unemployment.
Youth unemployment in Canada is nearly 15%—or almost double the total jobless rate of just over 7%. “Students and recent graduates across the country are entering into one of the most difficult job markets in recent history,” a TalentEgg statement reads.
“Students and recent graduates need to know they’re not alone—there are thousands of others across Canada who are currently experiencing the same challenges,” says Lauren Friese, founder of TalentEgg. “Hire Gen Y Day is an opportunity for students to connect with each other—and with top employers—online in a meaningful way.”