Imagine if you could access the work of 3D artists in a virtual studio and provide feedback on their designs. Now, imagine that the 3D models could also be embedded on any website to be viewed just like a YouTube video.
Last month, Toronto startup Verold Studio launched a new platform that would enable 3D artists to share, get feedback and collaborate on their 3D creations with others around the world in real-time.
The Verold Studio brings together artists, programmers and consumers and makes 3D content universally accessible, enabling richer experiences across a range of areas including: gaming, geographic applications, marketing, art, and education.
“Our goal is to make 3D a language that is easy to communicate across the web,” says Jad Yaghi, co-founder of Verold. “It’s painfully difficult to create 3D content and we are on a quest to simplify the process so anyone can do it.”
While working on his MBA at Rotman, Yaghi met his co-founder, Matthew Sloly. Sloly, an artist who has extensive experience working in 3D, needed someone to help him commercialize his business idea. Verold was born originally as a tool-based service but the founders soon realized the opportunity to enable artists to share 3D artwork so that others could see their designs as they were originally intended.
“Let’s say you design a car in 3D for use in a video game. You could share your original model with other artists by uploading it to our platform. Then, others could make suggestions on how to improve it, or show you visually by changing the colour of the car, adding different lighting or creating a street, houses, or a garage that might work well in the background,” says Yaghi. “In the future, we want people to use our platform to collaboratively create whatever they imagine in 3D.”
Verold Studio has been working with advertising agencies who want to help online customers envision how a product (like a car) would look in the real world. For instance, a customer could upload a picture of the front of their house to see how a particular car would look (from many different angles) sitting in their driveway. In addition, many 3D artists are using the platform to embed their 3D models onto their blog or website to showcase to their work. Check out the Verold blog post here to see how that works.
Here’s a video from the Verold Studio launch party which shows artists creating 3D images of ogres for a friendly, collaborative art battle: