Toronto’s XMG Studio Launches Next Mobile Game, Fashion Star Boutique

Toronto-based game developer XMG Studio has released their next mobile game.

Designed by fashion lovers for fashion lovers, Fashion Star Boutique is an “innovative fashion experience” that is inspired by runways around the world and teaches aspiring designers how to manage their own line of apparel and their own clothing store.

The free iOS game uses a casual, cartoonish aesthetic but focuses on realistic operations: tasks include filling one’s boutique with not just pretty but also economically smart designs, forcing players to pay attention to factors such as price and time to market, not just the colour of sequins or length of skirt.

The Canadian startup says that a future update will include the integration of a Fashion Star Boutique community, which will enable designers to visit each other’s stores.