Vancouver’s NexOptic Creating First Consumer Product

NexOptic is building its first consumer product for outdoor recreation, harnessing a version of the company’s lens technologies called Blade Optics.

The Vancouver-based company announced it is working with San Francisco’s NewDealDesign to create a device for the sport optics market.

The company said the inaugural consumer product will be based on its trademarked Blade Optics, optic technology that enables bigger apertures in thin devices. Although NexOptic hasn’t yet disclosed what the device will be, Blade Optics can be used in binoculars, telescopes, cameras and more.

“We intend to create a product that has applicability for the hiker, hunter, fisherman, sports fan, wildlife observer and more,” said NexOptic CEO John Daugela in a statement.

“There is a vast addressable market opportunity here for Blade Optics and its long-range viewing capabilities. Our goal is to equip modern outdoor enthusiasts with an innovative product that transforms the way they see, learn, and connect with the world,” he added.

The consumer product is being designed to have broad-ranging outdoor recreational applicability, suitable for enhancing activities such as hiking, fishing, sporting events and wildlife viewing, more specifically with the intention to help with “targeting and spotting,” according to a company release.

NewDealDesign will be the brains behind the consumer device. The strategic technology design firm has been tapped to conceive, design and assist with delivering the inaugural consumer product using Blade Optics. However, NexOptic will own the finished product and its related IP developments.

“I believe humans are curious and always strive to discover a better, more meaningful view of our world. With NexOptic’s technology, we have the potential to transform the human experience of the outdoors and make it far more sharable, social and inclusive,” said Gadi Amit, found of NewDealDesign.

NewDealDesign has designed consumer products for many notable American technology companies, including Fitbit’s Flex 2.