Toronto-based Vidoyen is innovating the way we exchange knowledge through social media.
Amidst all the rambling rants, self-brags, and gossips comes trustworthy and stimulating video content from experts in the world of politics, business, academics and other respected professions.
“We [Vidoyen] are like TedTalk meets Twitter,” founder and CEO of Vidoyen, Arshia Tabrizi explains to Techvibes. “We are a site that provides two-minute videos that’ll inform and inspire. And for the experts we have built a custom social media platform for them to engage with their audience in a much more authentic way.”
We are all bombarded with information and content daily. There is an overwhelming amount noise out there; on social media platforms where there are no moderators or curators, it’s often the loudest voices that get heard—and they aren’t necessary the most valuable.
Vidoyen has filtered out the nonsense and assembled a group of contributors with expertise. These contributors are selected through an application process where certain aspects are assessed including established reputation and knowledge in a particular field. Unlike YouTube and other user-generated content sites, Vidoyen only publishes videos with helpful and reliable answers to compelling and sometimes complicated questions.
“Anybody who is busy would not want to spend a lot of time scouring the Internet,” said Tabrizi. “They want smart, short-form video content that they can trust.”
Vidoyen has developed a one spot create, review and share platform, which allows both the creators and audience to push the content out to all social media channels. While the questions for the experts can be complex, the usability and the content must be short and simple.
“People are tired of reading text,” said Tabrizi. “We are constantly reading stuff on our mobile phone—a lot of reading devices have small screens—so no matter what we do it’s still hard on the eye. People are looking for different kinds of media to consume. We believe that video is great for communicating and retaining information in the way that distinguishes itself from text.”
On a text-heavy planet, it’s easy to disconnect ourselves from the people around us. Often times we forget that there is another person on the other side of a text message or an email thread. Vidoyen stresses the value of personalities and the significance it adds to the information and opinions being offered. The tiny human element that is often lost in words can be captured in video, especially when you witness the passion behind the person speaking about a subject that really matters to them.
The Internet has become a megaphone for people with something to say, but the freedom of speech has lowered the standard of legitimacy. While some are shouting into the void of YouTube, others can be found on Vidoyen chiming in and offer their insights to questions worth answering and commentary worth hearing.
“We insure quality,” said Tabrizi, “we are about quality over quantity.”
For those who wish to contribute to Vidoyen the next round applications will be opened until December 15.