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Search Engine Optimization

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Search Engine Optimization Training

On Campus or Online

Sign up to learn about pricing and curriculum.

Learn from industry experts

Develop skills with hands-on learning

Adopt SEO best practices

Training Overview

Optimize for discovery in organic search results

With over 93% of online experiences beginning with a search engine, it's critical for a brand to appear within the results page for relevant searches. Ranking in the top three listings when someone searches for your business' product or service, not only significantly increases the chance that they'll click your listing, but also increases trust and results in a better overall experience. BrainStation's Search Engine Optimization training provides foundational understanding of how search engines work and how to get started improving your SEO, before discussing advanced strategies to work towards ranking in the top three listings for your most impactful searches.

What You'll Accomplish

Conduct an SEO Audit

Learn to conduct an SEO audit to assess the impact of existing efforts and locate areas of improvement.

Adopt best practices

Setup core anchors for search engines to read your website, or make changes to existing anchors to ensure search engines are able to easily access your keywords.

Develop a long term strategy

Understand how to continually increase your ranking and authority through content development and linking.

“Immediately after the first week I began to see tangible benefits of the course. Improved pagerank, and in turn, traffic to my site.”


Course Report

What You'll Learn

Learn how search engines work

Understand how search engines read your website, and how they decide what results to show in which locations on the results page.

Create a keyword strategy

Conduct keyword research to select keywords and create a keyword map to ensure you're sending customers to the proper pages on your website.

Adopt on-page SEO best practices

Learn to complete an audit of on-page SEO factors, such as meta descriptions, keyword relevance, and site experience, to identify areas of opportunity to increase your ranking and bring in more traffic.

Build an off-page SEO strategy

Learn how to further increase your ranking using off-page factors, including backlinks, and understand the impact of other marketing efforts on your SEO.

In-person or Online

BrainStation offers Search Engine Optimization training in our state-of-the-art campuses across North America, or through Synapse, our data-driven student learning platform. Both on-campus or online, Instructors are empowered to deliver live lectures and provide immediate support and feedback.

Upcoming Sessions


Saturday to Sunday

9:30 am - 5:30 pm ET


Priority Enrollment ends May 24

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

  • Online Live Eastern
  • Online Live Pacific

Sep 14 - Sep 15

Saturday to Sunday

9:30 am - 5:30 pm ET

Priority Enrollment ends May 24


Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

Corporate Training

BrainStation offers corporate training for teams and entire enterprises. Contact a Learning Advisor to find out more about training your team.

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