Search Engine Optimization Course Overview
Conduct an SEO Audit
In this Search Engine Optimization course, learn how to conduct a comprehensive SEO audit to assess the impact of online efforts and identify areas of improvement.
Adopt Best Practices
Set up and analyze core anchors to ensure search engines are able to easily access and read your website's keywords.
Develop a Long-Term Strategy
Understand how to continually increase your ranking and authority through content development and strategic linking.
This professional development course does not require approval under the Private Career Colleges Act of Ontario.
Earn a BrainStation Search Engine Optimization Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
Senior Data Scientist at Squarespace
Co-founder and CEO at Wealthsimple
VP of Product Innovation at Verizon
UX Design Lead at Google
Sharmeen Browarek Chapp
Vice President of Community at Twitch
Chief Design Officer at Airbnb
Vice President & Head of Harry's Labs
CEO at Hootsuite
GM & VP of Product at Shopify
Head of Marketing at Google
SVP, Data Science and Engineering at Shopify
Lead Product Designer at Headspace
VP, Digital Strategy & Product at Chipotle
Head, Shaping the Future of Media at World Economic Forum
VP of Digital & Cybersecurity Solutions at Mastercard
Chief Product Officer at Ellevest
Head of Industry at Facebook
Head of EMEA at Shopify Plus
Senior Product Manager at The New York Times
ECD at Wealthsimple
Chief Talent Officer at Shopify
Vice President at AWS
VP of Marketing at Chief
Head of Remote at GitLab
Head of Business Marketing, North America at Twitter
VP, Brand & Integrated Marketing at Refinery29
Interested in what a typical day looks like?
Our 20,000 square-foot Toronto campus was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
Located on King West, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training sessions, industry events, expert panel discussions, and more.
Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.
View the Toronto Campusto see our space.
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Learn in the Heart of Toronto
460 King Street West, Toronto, Canada
Located at King and Spadina, our 20,000 square-foot Toronto campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.
Due to the heritage nature of 460 King the upper floors of the building are stair-access only (no elevators). Please contact us in advance regarding any accessibility questions or concerns for your course or program of interest. BrainStation also offers Online learning options.