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How to Become a Social Media Specialist

Do You Need a Degree to Be a Social Media Specialist?

You do not need a degree to be a Social Media Specialist. Many who pursue a career in marketing will indeed first complete a college diploma or degree in Marketing. However, with the growing demand for Social Media Specialists, many agencies and companies are instead turning to graduates of digital marketing bootcamps and certificate courses to find their next star social media professional.

Generally speaking, if you have an in-depth understanding of marketing tactics, social media channels, you understand reports and analytics, and you’re a strong writer, you’ll have a good shot at breaking into a Social Media Specialist role.

Another strategy for those who want to become Social Media Specialist without pursuing a traditional college degree would be to build up your portfolio with freelance work. If hiring managers can see that you have a strong knack for creating viral content, they will be much more likely to overlook your lack of a degree or diploma.

What Education Do You Need to Become a Social Media Professional?

There is no set amount of education that you need to become a social media professional. Although many will either pursue a four-year traditional degree or diploma in Marketing or attend a bootcamp or certificate course, standing out in the social media field will ultimately come down to whether you have the right mix of soft and hard skills. For those laser-focused on becoming a social media professional as opposed to a more general marketer, these highly focused bootcamps might be the right fit and help you quickly get started in your new career.

Most careers in social media require top-notch writing and communication skills, with knowledge of viral marketing techniques, search engine optimization, website design, and digital advertising. Common job titles in this field include Social Media Specialist, Manager, or Strategist.

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