HOW TO BECOME A SOCIAL MEDIA SPECIALIST (2023 Guide)
Social Media Cover Letters
BrainStation’s Social Media Specialist career guide is intended to help you take the first steps toward a lucrative new career in digital marketing. Find out how to write a great social media cover letter.
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A Social Media Specialist or Social Media Manager cover letter outlines your social media marketing experience, training, skills, and achievements. They are submitted along with a resume when applying for social media-related jobs.
Nearly every major brand has a social media presence, and they need social media experts to manage their posts, stories, and photos. A social media cover letter explains why you are the best candidate for the role and how the employer would benefit from hiring you for their team.
Here’s how to write a Social Media Manager or Social Media Specialist cover letter that will help you stand out among other job candidates.
- Use a clean, easy-to-read format and structure
- Create a professional header with your contact information
- Open with a compelling paragraph
- Highlight your skills
- Explain why you would be an asset
- Close with a call to action
When drafting your Social Media Manager or Social Media Specialist cover letter, there are also a few best practices to keep in mind.
Write a new cover letter for each company: Employers are looking for candidates who are excited about the role and their company. To show your enthusiasm, write a custom cover letter for each role you apply to. You can reuse a few sentences or phrases across your cover letters, but overall it should be personalized and relevant to the role.
Research the company: Learn about what they do and who their customers are. In your cover letter, mention ways your social media skills could help them build their brand and engage their audience.
Expand on your resume: Your cover letter should not regurgitate your resume. Expand on the points listed on your resume and explain why your achievements make you a great candidate for the role.
Focus on what you can do for them: Frame your cover letter around how you can help them achieve success. First, identify the company’s problems or pain points. Then, explain why your skills and experiences make you the perfect person to solve their problems.
Highlight the right skills and experience: You may be skilled in all areas of social media, but you should focus your cover letter on what the company actually needs. Review the job description and identify the most essential skills and qualifications for the position. In your cover letter, share experiences that relate those skills and qualifications.
Always proofread: Communication is an essential skill for all Social Media Specialists. Your cover letter is where you can show the employer just how strong your writing skills are. Make sure you edit and proofread before submitting any job application.
Getting Started – What is the Purpose of the Cover Letter?
The cover letter is meant to introduce you to a potential employer. With Hiring Managers and Recruiters receiving hundreds of applications, they’re looking for a candidate who stands out. Your cover letter is a chance to set yourself apart as a unique candidate. Tell the story of your career and achievements and explain how you can help their company. Your cover letter should cover these points:
- Who are you?
- What are your greatest social media accomplishments?
- Why do you want this job?
- How will your social media expertise help their company?
Here’s a good general outline to follow for your Social Media Manager or Social Media Specialist cover letter.
- Header that lists your contact information
- The Hiring Manager’s name and title
- The company’s name and address
- Brief but compelling introduction
- Body paragraph(s) that showcase your qualifications, skills and achievements
- Few sentences about why you are applying and how you can add value
- Call to action
- Sign off
Include your qualifications, skills, experience, education, and reasons you are applying in your Social Media Manager or Social Media Specialist cover letter.
Start with a header: The header should have your name, contact information, website, and LinkedIn.
Include a personal greeting: Greet the Hiring Manager by name. This may involve a little digging, but try looking through the job posting, company website, or LinkedIn.
Open strong: Your introductory paragraph should hook the Hiring Manager right away. Mention the position you are applying for and jump right into your strengths, achievements, or passions.
Share your experience: Provide an overview of your social media skills and experience. Back up your social media marketing experience with numbers where possible (such as engagement rate or the number of followers). Tell them why you would be an asset.
Explain why you want the job Show the company that you have done your research and that you understand their work and current challenges. Give them a few genuine compliments so they know you are truly interested in the position.
Close with a call to action: Invite them to contact you for an interview and reiterate your value. Thank the Hiring Manager for their time and sign off with your full name.
Here are a few examples of Social Media Manager and Social Media Specialist cover letters to get you started.
Dear [Hiring Manager Name],
As an experienced digital marketing professional with three years of experience managing social media channels and implementing new marketing strategies, I am ready to bring my skills to XYZ Company as the Social Media Manager.
I am an expert at growing digital channels and building brand awareness. As the Marketing Coordinator at 123 Studio, I develop content and analyze metrics in order to engage our customers. In the last year, I grew our Facebook following by 125%. The content I created has delivered 800,000 total impressions over the past 2 months. I also generate weekly reports on our engagement and effectiveness across all platforms, and I constantly strive to boost our impact and performance.
Since earning my Social Media Marketing Certificate, I have been creating ambitious and creative digital marketing initiatives. XYZ Company already has a loyal customer base. With my social media expertise, I can engage with your current followers while also attracting new target markets. I am personally a fan of your products, and I would love to contribute to your continued success.
I am confident my skills and experience would make me a great fit for this role. Please feel free to contact me at (555) 555-5555 to set up a time to talk. Thank you kindly for your consideration.
Hello [Hiring Manager Name],
In the past 12 months, I have helped grow my company’s follower base by 35% across three different platforms. I have proven success as a social media expert. XYZ Company is the exact type of organization I want to join, and it is with excitement that I apply for the Social Media Specialist position.
As the Social Media Intern at XYZ Company, I do everything from writing copy to managing our social media strategy across Facebook, Instagram, YouTube, Snapchat and TikTok. I recently spearheaded our new influencer strategy, which has already led to a 12% growth in engagement. I have strong writing skills, and I have experience with SEO and graphic design.
I am eager to join a small start-up so I can grow social media strategies from the ground up. XYZ Company’s collaborative nature would be the perfect environment for me to grow. I see so many opportunities to grow XYZ Company’s social media presence, and I look forward to implementing creative new campaigns.
As a member of the XYZ Company team, I would bring new ideas and a passion for digital marketing. I would love to discuss this opportunity further. Please contact me anytime to arrange an interview. Thank you for your time. I look forward to speaking soon.
[Hiring Manager’s Name]
[Hiring Manager’s Job Title]
Dear [Hiring Manager Name],
My experience in [list social media experiences] and expertise in** [list relevant skills]** makes me the perfect candidate for the [job title] position with [company].
In my role at [current/previous company] as a [current/previous job title], I achieved [list accomplishment(s), backed with numbers/stats]. I have experience in [list relevant hard and soft skills] that I could bring to your company.
I am truly impressed by [company]’s [list qualities you admire about the company]. I have so many social media ideas in mind that I think would [list ways you can help the company]. I would be very excited to join such an innovative team.
Please find my resume attached. Feel free to contact me at [email] or [phone]. Thank you for taking the time to consider my application. I hope to hear from you soon.
Social Media Cover Letters – a Step-by-Step Guide