How Much Does a Social Media Marketer Make

BrainStation’s Social Media Specialist career guide is intended to help you take the first steps toward a lucrative new career in digital marketing. Find out how much a Social Media Specialist can make.

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According to Glassdoor, the average salary for a Social Media Specialist is just over $48,000 and can rise up to $66,000. Once you’ve transitioned into a more experienced managerial position, a Social Media Manager can make between $63,000 and $97,000. The average salary differs depending on your state, company, and experience. In some states, an entry-level social media position will earn you $42,000 with more experienced roles earning approximately $107,000.

Some Marketers decide to do freelance or contract jobs for clients on the side. These rates will vary depending on the scope of the project, your experience, and general salary expectations. If you’re a new freelancer, hourly rates usually range between $15 and $50 per hour, again depending on how advanced the project is and how much experience you have under your belt. For more advanced freelance work, you can charge upwards from $120 per hour.

If you’re taking on long-term projects in social media management, monthly fees can range between $400 to $5,000 or even higher depending on how established your agency is, how big the client is, and how big of a campaign they’re looking to accomplish.

How Much Can Social Media Professionals Make?

Social media professionals can make on average $46,678 per year, although that can vary widely, with ZipRecruiter reporting annual salaries as high as $85,500. The majority of salaries within the social media professional jobs category currently range between $31,500 (25th percentile) to $52,500 (75th percentile) across the U.S. Reported salaries are highest at IBM, where the average pay is $67,160. Other companies that offer high salaries for this role include T-Mobile, Inc., paying around $54,000.


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