How to Become a Social Media Specialist
How Much Can a Social Media Specialist Make?
According to Glassdoor, the average salary for a Social Media Specialist is just over $48,000 and can rise up to $66,000. Once you’ve transitioned into a more experienced managerial position, a Social Media Manager can make between $63,000 and $97,000. The average salary differs depending on your state, company, and experience. In some states, an entry-level social media position will earn you $42,000 with more experienced roles earning approximately $107,000.
Of course, that salary typically steadily increases as you move up in your career.
Some Marketers decide to do freelance or contract jobs for clients on the side. These rates will vary depending on the scope of the project, your experience, and general salary expectations. If you’re a new freelancer, hourly rates usually range between $15 - $50/hour, again depending on how advanced the project is and how much experience you have under your belt. For more advanced freelance work, you can charge upwards from $120/hour.
If you’re taking on long-term projects in social media management, monthly fees can range between $400 to $5000 or even higher depending on how established your agency is, how big the client is, and how big of a campaign they’re looking to accomplish.
How Much Can Social Media Professionals Make?
Social media professionals can make on average $46,678 per year, although that can vary widely, with ZipRecruiter reporting annual salaries as high as $85,500. The majority of salaries within the social media professional jobs category currently range between $31,500 (25th percentile) to $52,500 (75th percentile) across the U.S. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $67,160. Other companies that offer high salaries for this role include T-Mobile, Inc., paying around $54,000.
Kick-Start Your Social Media Specialist Career
We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.
- Work on projects in a collaborative setting
- Take advantage of our flexible plans and scholarships
- Get access to VIP events and workshops
Recommended Courses for Social Media Specialist
Our Digital Marketing Diploma is designed to transform your skillset, providing hands-on experience with proven techniques, to prepare you for a new career.
Gain hands-on experience building measurable, end-to-end social campaigns, and working with social media management platforms, including: Business Manager for Instagram and Facebook, and LinkedIn Campaign Manager.
The part-time Digital Marketing course was designed for marketers looking to develop and enhance their skills with the very latest marketing techniques and concepts.