how to become a web designer (2024 Guide)

Web Designer Cover Letter Examples

BrainStation’s Web Designer career guide is intended to help you take the first steps toward a lucrative career in Web Design. Read on for an overview of how to create a Web Designer cover letter that will help you land a job.

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What Are Web Designer Cover Letters?

Web Designer cover letters are brief documents that accompany resumes when applying for a job in web design. The cover letter expands on your resume. It should convince employers that you have the necessary skills and experiences to excel as a Web Designer.

A Web Designer cover letter will highlight your technical expertise along with your creative talent. Cover letters should be personalized for each job application. In addition, they should explain why you would be an asset to the company.

Web Designer Cover Letters – a Step-by-Step Guide

Here’s how to write a strong Web Designer cover letter:

  • Start with a header with your contact information
  • Address your letter to the Hiring Manager by name
  • Open with a strong introduction that hooks the reader
  • Give an overview of your web design experiences and achievements
  • Showcase your passion and enthusiasm
  • Sign off with a call to action

As you write your Web Designer cover letter, these are a few best practices to follow.

Refer to the job posting

Keep the job posting nearby when writing and make sure you’re hitting on key qualifications. Read the posting carefully for any specific directions. Some job postings may ask you to include specific information or discuss certain projects.

Write a new cover letter for every job

Generic cover letters make less of an impact. Show the Hiring Manager that you’re eager and enthusiastic by writing a customized letter that addresses the company’s specific needs.

Research first

You should reference specific information about the company in your cover letter, so learn more about their work. Browse through their company website or other resources. Make it clear that you understand their product/service, mission, and goals.

Focus on relevant accomplishments

You may have designed plenty of websites, but focus on one or two of your biggest web design achievements. Select projects related to skills or experiences the company is looking for. Quantify your achievements where possible.

Design matters

You already know the importance of good design—and this applies to cover letters as well. Your job application is the Hiring Manager’s first impression of your design skills. Keep it simple, clean, and visually appealing. Use the same colors and fonts across both your cover letter and resume to create a cohesive application package.

Be brief

Cover letters should be one page maximum. Focus on relevant skills and experiences. Remember, Hiring Managers are looking through stacks of applications, so keep your cover letter concise and to the point.

Edit and proofread

Review your cover letter for any spelling, grammar or typographical errors. Ask a trusted friend, colleague, or family member for additional suggestions. Before submitting, read your cover letter out loud to catch any other errors or awkward phrasing.

Getting Started – What is the Purpose of the Cover Letter?

The purpose of a Web Designer cover letter is to interest the employer. You want them to then read your resume, browse your portfolio and, ultimately, invite you for an interview. A cover letter is essentially a pitch to the employer—you need to convince them you would be an asset to their team.

A cover letter also helps the company get a better sense of who you are as a Web Designer. Tell your story. What are your biggest career accomplishments? What makes you a great Web Designer? Why should they hire you? Show that you have the technical and creative skills to help their company succeed.

How to Create an Outline for a Web Designer Cover Letter

Follow this general outline for your Web Designer cover letter:

  • Header, including your name and contact information
  • Date
  • The Hiring Manager’s name and title
  • The company’s name and address
  • Greeting
  • Introductory paragraph that hooks the reader
  • Body paragraphs that explain your experiences and enthusiasm for the role
  • Closing paragraph that reiterates your interest
  • Sign off

What to Include in Your Web Designer Cover Letter?

There are few key things you should include in your Web Designer cover letter: a header, a personal greeting, a strong introduction, an overview of your web design skills and experiences, an explanation about why you are applying and a polite closing.


The header includes basic information, including your name, email address and phone number. Remember to include a link to your portfolio as well.


Greet the Hiring Manager by name. If you don’t know their name, look at the job posting, company website, LinkedIn or call their front office. Avoid using generic greetings like “To Whom It May Concern”.


Cover letters are brief, so every word counts—especially the introduction. A strong, engaging introduction will entice the Hiring Manager to keep reading. Open by describing an impressive project, expressing your enthusiasm or mentioning a contact.

Web design skills and experiences

Focus on a few of your top web design skills and projects. Show the employer that you have both the hard and soft skills needed to be a great Web Designer. Share examples of your work and emphasize its impact—for example, describe how you improved functionality or raised UX scores. If you have specialized educational experience or you’ve attended a coding bootcamp, be sure to mention that.

Reasons for applying

Tell the company why you want to work there specifically and what interests you about the role. Explain how you could help the company achieve its goals.


End your cover letter politely and graciously. Thank the Hiring Manager for their time and reiterate your interest and skills. End with a call to action and invite them to contact you for an interview.

Web Designer Cover Letter Examples

Refer to these examples to get started on writing your Web Designer cover letter.

Example #1

Dear [Hiring Manager’s Name],

I’m a creative Web Designer with a passion for building responsive and engaging websites. I was thrilled to see an opening for a Web Designer at XYZ Company. With my two years of experience designing webpages that exceed clients’ expectations, I think I would be a great addition to your team.

As the Junior Web Designer at 123 Technology, I help design functional and attractive websites for small and mid-sized companies throughout North America. I regularly collaborate with our marketing and development teams to create user-friendly content that targets our clients’ audience and increases their web traffic. One of my most successful projects involved redesigning a website for a software company that resulted in a 38% increase in conversions.

I have experience designing webpages, banners, ads, graphics, and animations. I am highly passionate about my craft. I have experience working with clients across industries—now that XYZ Company is expanding into the consumer space, I can bring my experience to help you navigate this exciting time.

I am excited to help XYZ Company grow. I have included my resume and portfolio. Please feel free to contact me by phone or email. Thank you kindly for your time and consideration.

Thank you,

[Full Name]

Example #2

As a fan of your product, I was elated to see an opening at XYZ Company for a Web Designer. My experience in HTML, CSS and Adobe Creative Suite, combined with my passion for developing creative graphics and animations, makes me an excellent candidate for this role.

Currently, I am a Web Designer at 123 Technology. In my role, I conceptualize website ideas for our clients, design responsive webpages and conduct testing to continually improve our designs. One of the latest websites I redesigned now has a 30% higher click-through rate and bounce rates have decreased by 20%.

I’m looking forward to bringing my teamwork and communication skills, as well as my background in digital marketing to XYZ Company. I think you have a revolutionary product and I’m looking forward to using my web design skills to raise your brand awareness and grow your company.

I would love to chat more about this opportunity and discuss how my skills can contribute to XYZ Company. Please feel free to browse through my portfolio and attached resume. I look forward to hearing from you.

Thank you for your time.

[Full Name]

Web Designer Cover Letter Template

[Full Name]

[Phone Number]




[Hiring Manager’s Name]

[Hiring Manager’s Job Title]

[Company Name]

[Company Address]

Dear [Hiring Manager Name],

I am so excited to see that [company] is seeking a [job title] to join their team. My experience in [list web design experiences] and expertise with [list skill] and [list skill] would make me a great addition to your team.

In my [current/past job] at [current/previous company], I was responsible for [list main responsibilities]. One of my greatest accomplishments in web design was [list major achievement]. My experience has taught me valuable [list hard and soft skills].

I admire your [discuss one of the company’s projects or values]. I would be thrilled to join your team because [reasons you are excited about the company]. With my ability to [list skills that are relevant to the position], I’m confident I can help your company [list specific ways you would help the company].

I’m eager to chat about my skills and qualifications. I have attached my resume and included a link to my portfolio. Please feel free to contact me at [contact information]. Thank you for your consideration. I look forward to hearing from you.