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Panel Discussion

The New Rules of Marketing: Creating Stand-Out Content

  • Online
  • Thursday, September 17th, 2020
  • 1:00 PM - 2:00 PM EDT

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Event Details

The average adult picks up their phone 58 times a day. That is 58 opportunities for brands to capture a user’s attention, build brand awareness, and convert a user. Today with increased competition and increasingly discerning consumers, it’s never been harder for brands to stand out. 

How do you create “thumb-stopping” content that breaks through the noise?

Join us for a discussion with digital marketing leaders on their content strategies, their ideal content mix, and how they find, grow, and engage their digital audiences. 

 
Official Media Partner
Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.

Speakers

Lloyd D'Souza

Lloyd D'Souza

Executive Creative Director, Head of Content Development at Condé Nast

Kathryn O'Connor

Kathryn O'Connor

SVP Marketing at La Colombe

Jennifer Pepper

Jennifer Pepper

Director of Content Marketing at Unbounce

Eddie Revis

Eddie Revis

Vice President of Brand, Marketing & Media at Chobani

Topics of Discussion

  • Tips for creating branded content in a digital-first era
  • Brand building vs. performance marketing
  • Top performing content types
  • What new platforms are worth experimenting with
  • How to match channels/tactics with your marketing goals
  • How to use data to inform and measure campaigns

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