Demo Event TO: Driving Marketing Efficiency Through Copilot and Cowork
Exclusive Event
Demo Event TO:Driving Marketing Efficiency Through Copilot and Cowork
AI is fundamentally reshaping modern marketing execution. Join Michelle Tam, Field Marketing Manager, for a live expert-lead demo exploring how to use AI to do more with less. Discover practical models for combining Copilot and Cowork to automate operational tasks and build intelligent daily workflows.
In this immersive, expert-led demo event, you’ll get an exclusive look at how modern marketing teams use AI to do more with less. Watch a live walkthrough of how to centralize knowledge, automate operational tasks, and build an intelligent workflow that drastically reduces cycle times without sacrificing output quality.
Michelle Tam
Marketing Manager
Michelle Tam is a marketing leader with over six years of experience across AI, cloud, cybersecurity, and pharmaceuticals. As a Marketing Manager at Microsoft, Michelle drives the Americas strategy for Generative AI solutions like Microsoft 365 Copilot, delivering campaigns that connect technology to business impact.
A certified PMP, Michelle brings a strategic yet practical approach to executing cross-functional marketing programs. She is passionate about how technology creates equal opportunities and actively supports Microsoft’s Asians ERG and women in STEM initiatives.
Exclusive Event
Event Overview
Learn how to transform daily workflows, accelerating campaign execution and streamlining cross-functional collaboration with Copilot and Cowork.
01
AI-Augmented Marketing Execution
Discover how to use Copilot to accelerate content creation and campaign planning. Learn practical models for automating repetitive operational tasks, enabling marketers to move faster and focus on high-impact strategy.
02
Collaborative Intelligence Across Teams
Explore how to leverage Cowork to centralize knowledge and align stakeholders. See how streamlined, cross-functional workflows can effectively eliminate bottlenecks and improve coordination across your marketing campaigns.
03
Measurable Efficiency at Scale
Learn how to improve overall marketing performance by reducing campaign cycle times and elevating output quality. Discover strategies to build an intelligent workflow that supercharges creative impact and enables teams to do more with less.
Details of the Evening
What's Included
Light Refreshments – Enjoy a selection of light snacks, thoughtfully prepared to make networking with colleagues feel easy and comfortable.
Settle in for relaxed conversation and meaningful connections in a warm, welcoming space, with refreshments available throughout the evening.
Join industry leaders across product, design, and marketing as they share actionable frameworks for the AI-driven professional. The panel will unpack practical models for adapting critical skill sets, mastering cross-functional collaboration, and supercharging individual creative impact.
Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, and secure stakeholder alignment before committing heavy engineering resources.
Join Ksenia Barton, Product Marketing Lead at TikTok, to unpack how AI is changing the rules of marketing, exploring the evolution of discovery, why cultural relevance drives AI visibility, and why human strategy has never mattered more.
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