Leaders in Fintech: Inside the Future of Fintech

"I'm really trying to find designers who are confident and comfortable working in that grey area. As new patterns emerge, you need a mix of both, but very much in the agentic world, we need that confidence."

 

- Adam Williams, Head of Experience Design at Lloyds Banking Group

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  Asad Rizvi

  Head of Product & Growth

  

  Asad Rizvi is the Head of Product & Growth for Youth Banking at NatWest Group, where he leads strategy and development to design financial products that resonate with younger generations. He focuses on driving innovation, adoption, and meaningful engagement by blending product leadership with growth-oriented thinking to meet the evolving needs of youth customers.

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  Mattia Calvosa

  Senior Director, Strategic Verticals Growth

  

  Mattia Calvosa is Senior Director of Strategic Verticals Growth, where he leads initiatives to expand market presence and drive revenue across key industry segments. He focuses on identifying growth opportunities, building strategic partnerships, and developing go-to-market strategies that accelerate impact and long-term success for both clients and organisations.

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  Adam Williams

  Head of Experience Design

  

  Adam Williams is Head of Experience Design at Lloyds Banking Group, where he leads multidisciplinary design teams shaping digital banking experiences for millions of customers. He focuses on combining user research, design strategy, and cross-functional collaboration to create intuitive, customer-centred financial journeys that support the bank’s broader digital transformation.