Leaders In Marketing: Redefining the Marketing Landscape

In this session, senior marketing leaders from Visa, Meta, and Google discussed how technology is transforming marketing, exploring the balance between data and creativity, the integration of brand and commerce, and the importance of keeping human connection at the heart of innovation.

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  Alexey Bokov

  VP, Brand, Product, Content and Experience

  

  Alexey Bokov is Vice President of Brand Product, Content and Experience at Visa Europe, leading the integration of product, brand, and content strategies across the region. With over 20 years in brand building and marketing, including more than a decade at Red Bull, he brings deep expertise in content, technology, and consumer experience. His current focus is on the evolution of AI, moving from AI as a tool to AI as a service.

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  Holly Patrick

  Marketing Manager UK

  

  Holly Patrick leads marketing across the UK for Meta, crafting campaigns that blend culture, creativity, and data. She specializes in positioning products in culturally relevant ways to drive scale and loyalty. Holly bridges insight with storytelling to strengthen connections between brands and its audiences.

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  Leuuba Chopra

  Regional Marketing Manager

  

  Leuuba Chopra leads media marketing initiatives for Gemini and Chrome across EMEA at Google. With deep expertise in brand storytelling and digital strategy, she develops campaigns that amplify product reach and resonate with diverse audiences throughout the region.