Marketing Evenings VAN: Building the Whitecaps FC Legacy Off the Pitch

Jennifer Scott and Tosaint Ricketts shared how the Vancouver Whitecaps FC transformed their off-pitch presence into a platform for impact, using community, purpose, and storytelling to turn fans into advocates and moments into meaningful change.

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  Jennifer Scott

  Vice President, Community & Social Impact

  

  Jennifer Scott is the Vice President of Community & Social Impact at Vancouver Whitecaps FC. With a background in nonprofit leadership and brand strategy, she leads the club’s efforts to build meaningful relationships with fans, partners, and communities across British Columbia. Her work helps define how the Whitecaps show up, on and off the pitch, with purpose, inclusivity, and long-term vision.

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  Tosaint Ricketts

  Liaison, Club and Player Engagement

  

  Tosaint Ricketts is a former Canadian international soccer player and current Club and Player Engagement Liaison at Vancouver Whitecaps FC. Known for his leadership on and off the field, Tosaint bridges the gap between players, community, and club initiatives. He brings a deep understanding of how athlete voices and lived experiences can drive powerful engagement and real-world impact.