Marketing Evenings VAN: Building the Whitecaps FC Legacy Off the Pitch
Exclusive Event
Marketing Evenings VAN:Building the Whitecaps FC Legacy Off the Pitch
We hosted an inspiring conversation with Jennifer Scott, Vice President of Community & Social Impact, and Tosaint Ricketts, Club and Player Engagement Liaison at Vancouver Whitecaps FC, exploring how the club created lasting impact beyond the pitch through community, connection, and meaningful change.
Relive the highlights of Marketing Evenings VAN: Building the Whitecaps FC Legacy Off the Pitch with Jennifer Scott and Tosaint Ricketts in the photo gallery. Download and share your favorites, and don't miss the next event!
Jennifer Scott and Tosaint Ricketts shared how the Vancouver Whitecaps FC transformed their off-pitch presence into a platform for impact, using community, purpose, and storytelling to turn fans into advocates and moments into meaningful change.
Jennifer Scott
Vice President, Community & Social Impact
Jennifer Scott is the Vice President of Community & Social Impact at Vancouver Whitecaps FC. With a background in nonprofit leadership and brand strategy, she leads the club’s efforts to build meaningful relationships with fans, partners, and communities across British Columbia. Her work helps define how the Whitecaps show up, on and off the pitch, with purpose, inclusivity, and long-term vision.
Tosaint Ricketts
Liaison, Club and Player Engagement
Tosaint Ricketts is a former Canadian international soccer player and current Club and Player Engagement Liaison at Vancouver Whitecaps FC. Known for his leadership on and off the field, Tosaint bridges the gap between players, community, and club initiatives. He brings a deep understanding of how athlete voices and lived experiences can drive powerful engagement and real-world impact.
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In partnership with Interbrand and Konrad, join us for a forward-looking conversation exploring how the world’s leading brands are adapting to an AI-driven landscape while continuing to build meaningful human connections.
6:00 PM
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8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
In Partnership With
Discussion Topics:
Building Meaningful Brand Connections in an AI Era
AI’s Impact on Brand Strategy & Customer Experience
Staying Culturally Relevant in a Rapidly Changing World
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