Event Details & Agenda
Our 'Kickstart Your Career in Digital Marketing' series is focused on exploring what it takes to start your career as a Digital Marketer, Social Media Marketer or Search Marketer (SEO/SEM). Each hour-long event is led by a industry leader in digital marketing, who will guide you through the fundamentals of digital marketing, industry trends and case studies on how the world's most successful companies craft marketing campaigns that turn into global phenomena.
- Industry and Trends10 mins
- Case Studies in Marketing10 mins
- Career Possibilities & Marketing Roles20 mins
- Mapping Out a Career Transition15 mins
- Next Steps15 mins
Lead Educator, Digital Marketing
Learn About The Field of Marketing
We'll outline the tremendous growth in digital marketing and how that's leading to tens of thousands of new jobs being created each year. We'll also dig deeper into the emerging marketing channels and trends.
of hiring managers struggle to fill digital marketing job openings1
estimated spending on digital marketing by 20232
Sources: 1) Bullhorn, 2) Forrester
Explore Industry Case Studies
We’ll walk you through how some of the most successful brands in the world build effective marketing campaigns.
Explore Career Paths and Skills in Marketing
Coordinates and implements marketing campaigns that promote a brand or product using digital media.
Social Media Marketer
Builds and manages campaigns via their company’s social media channels to grow and connect with their audience.
Search Marketer (SEO/SEM)
Analyzes and improves search engine rankings for a company’s website by optimizing their content for keyword searches.
Who Is This Event For?
This session is perfect for professionals who are seriously considering a career transition into marketing. We’ll break down opportunities in the field and help you map out your next steps.
- You are considering a career in marketing
- You’re looking for help planning out your career transition
- You're searching for learning opportunities to get into marketing