PROFESSIONAL CERTIFICATION
AI Digital Marketing Certification
Upon Successful Completion
Earn the AI Digital Marketer Certification (DMC™)
Accelerate your career with the globally recognized BrainStation AI Digital Marketer Certification (DMC™), a comprehensive AI digital marketing course led by industry leaders. Earn your AI digital marketing certification through real-world projects, live instruction, and AI-augmented workflows. Gain the core fundamentals, strategic frameworks, and AI understanding needed to excel in modern digital marketing, and become a certified digital marketer.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Course Overview AI Digital Marketing Certification
Deana
Senior Measurement Partner at Pinterest
Lennie
Senior Manager, UX at Staples
Jon
Head of Marketing Solutions at LinkedIn
Natasha
Paid Media Lead at lululemon
Get Certified as an AI Digital Marketer
Gain essential Digital Marketing skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
View Upcoming DatesBrainStation was one of the key steps I took to get me to where I am today.
Deana
Senior Measurement Partner at Pinterest
BrainStation was one of the key steps I took to get me to where I am today.
Deana
Senior Measurement Partner at Pinterest
AI Digital Marketer Certification (DMC™) Course Overview
DMC-2026Q2
- Concepts
Digital Marketing Lifecycle
Brand Positioning
Customer Research
Market Research
Customer Journey
Content Strategy
Content Planning
Copywriting
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Generative Engine Optimization (GEO)
Social Media Marketing
User-Generated Content (UGC)
Influencer Marketing
Email Marketing
Drip Campaigns
Marketing Analytics
Google Analytics
Optimization
AI in Digital Marketing
Channel Strategy
Storytelling
Digital Marketing Lifecycle
Search Engine Optimization (SEO)
Drip Campaigns
Brand Positioning
Pay-Per-Click Advertising (PPC)
Marketing Analytics
Customer Research
Generative Engine Optimization (GEO)
Google Analytics
Market Research
Social Media Marketing
Optimization
Customer Journey
User-Generated Content (UGC)
AI in Digital Marketing
Content Strategy
Influencer Marketing
Channel Strategy
Content Planning
Email Marketing
Storytelling
Copywriting
- Frameworks
The Pillars of Marketing
8-Dimension Brand Model
Customer Journey Mapping
SMART Goals
Content Pillars
Keyword Research & Mapping
SEO Strategy
Google Ads Campaign Structure
Audience Targeting
Social Media Strategy
UGC & Influencer Strategy
Email Campaign Strategy
Marketing Analytics & Reporting
AI-Assisted Marketing Workflows
The Pillars of Marketing
Keyword Research & Mapping
UGC & Influencer Strategy
8-Dimension Brand Model
SEO Strategy
Email Campaign Strategy
Customer Journey Mapping
Google Ads Campaign Structure
Marketing Analytics & Reporting
SMART Goals
Audience Targeting
AI-Assisted Marketing Workflows
Content Pillars
Social Media Strategy
- Skills
- Customer Research
- Audience Segmentation
- Content Creation
- Copywriting
- AI Content Generation
- SEO & GEO Strategy
- Keyword Planning
- Google Ads Campaign Creation
- Social Media Strategy
- Influencer & UGC Planning
- Email Campaign Creation
- Drip Campaign Management
- Marketing Analytics
- Google Analytics Reporting
- Optimization
- Data-Driven Decision Making
- Industry tools
Why Get Certified as a Digital Marketer
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from digital marketing leaders working at companies like Amazon, Meta, and Microsoft.
Build Your Digital Marketing Portfolio
Build a digital marketing portfolio that demonstrates your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Digital Marketer Success Stories
BrainStation delivered one of the highest-quality learning experiences I've had. The courses were well structured and taught by professionals who brought real insights into every lesson. Their expertise, combined with a truly supportive and caring community, made the experience incredibly valuable. I left each course feeling more confident, more skilled, and part of a community that is invested in your success.
Chiara Pullo
Content and Campaign Operations Manager at TikTok
AI Digital Marketing Course Start Dates
Take the AI Digital Marketing Certification online or in-person at any of BrainStation's global spaces. Select a time that fits your schedule.
No Upcoming Dates Scheduled
This course is not currently available online.
Class dates & times
Location
Instructor
June 17 - August 5
6:30pm - 9:30pm EDT
8 Wednesdays • New York
New York
Marketing Leader at TikTok
Senior Marketing Manager at TikTok
July 28 - September 15
6:30pm - 9:30pm EDT
8 Tuesdays • New York
New York
Marketing Leader at Adobe
September 9 - October 28
6:30pm - 9:30pm EDT
8 Wednesdays • New York
New York
Class dates & times
Location
Instructor
June 16 - August 4
6:30pm - 9:30pm BST
8 Tuesdays • London
London
Senior Marketing Manager at Square
July 29 - September 16
6:30pm - 9:30pm BST
8 Wednesdays • London
London
Senior Agency Partner Manager at Amazon
Class dates & times
Location
Instructor
June 11 - July 30
6:30pm - 9:30pm EDT
8 Thursdays • Toronto
Toronto
Marketing Leader at Microsoft
July 15 - September 2
6:30pm - 9:30pm EDT
8 Wednesdays • Toronto
Toronto
Paid Media Lead at lululemon
August 18 - October 6
6:30pm - 9:30pm EDT
8 Tuesdays • Toronto
Toronto
Marketing Leader at Microsoft
AI Digital Marketing Certification Course Curriculum
Unit 1
Digital Marketing Strategy
In the first unit of BrainStation's AI Digital Marketing Certification course, you'll start by learning the fundamentals of marketing strategy, including AI-driven market analysis, target audience definition, and brand positioning. As you work toward your AI Digital Marketing certification, you'll discover how to leverage generative AI for deeper customer understanding, content planning, copywriting, and customer journey mapping, while establishing key performance indicators (KPIs) to align your marketing plan with broader business goals.
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- Key Skills:
- Digital Marketing Lifecycle
- Brand Positioning
- Customer Research
- Market Research
- Audience Segmentation
- Customer Journey Mapping
- Content Strategy
- Content Planning
- Copywriting
- AI in Marketing Strategy
- Prompt Engineering for Marketers
Digital Marketing Strategy Framework
Explore the core pillars of modern marketing - Brand, Customer, and Customer Journey - and discover how they shape effective digital marketing strategies. Learn to set goals, build strategic marketing plans, and leverage AI to accelerate campaign execution and cross-channel content distribution.
Audiences & Customer Journeys
Develop customer and market research skills to uncover audience needs, behaviors, motivations, and pain points. Learn audience segmentation techniques and build customer profiles that inform targeted, data-driven marketing decisions.
AI Content Strategy & Copywriting
Develop content pillars and craft persuasive marketing copy aligned to business goals, audience needs, and the stages of the customer journey. Use AI tools to write persuasive copy that captures attention and drives conversions across channels, brainstorm high-converting headlines, and generate copy variations at scale.
Unit 2
Search Engine Marketing
Master the primary channels of search marketing in the age of AI by gaining a strong understanding of Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Generative Engine Optimization (GEO). Learn how search engines work, conduct data-driven keyword research, while optimizing content for both traditional and AI-powered search experiences. Explore how AI is reshaping search behavior and discoverability, and how marketers can adapt content for emerging AI-driven search tools and generative search experiences.
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- Key Skills:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Generative Engine Optimization (GEO)
- Google Ads
- Keyword Research
- Search Strategy
- Ad Copywriting
- Optimization
- AI-Assisted Search Marketing
SEO & Keyword Strategy
Gain hands-on experience using Google Keyword Planner to conduct keyword research, identify search intent, and prioritize high-value keywords that support SEO and paid search strategies. Define technical and on-page optimization strategies to improve your organic ranking positions on search engines and in conversational AI responses.
Paid Search with Google Ads
Gain hands-on experience creating paid search campaigns using Google Ads. Learn how to structure campaigns, define target audiences and use AI to write effective ad copy that drives measurable marketing results.
Optimize Content for AI Search (AEO/GEO)
Explore how AI-powered search experiences are changing the way users discover information online. Learn how marketers can optimize content for Generative Engine Optimization (GEO) by creating clear, authoritative, and context-rich content designed to surface within AI-generated search responses and conversational search tools.
Unit 3
Social Media Marketing
Learn how top brands use social media to build awareness, grow communities, and drive engagement through platform-specific content strategies. Explore major platforms including Instagram, TikTok, LinkedIn, YouTube, Reddit, Pinterest, and Facebook, while exploring the growing impact of influencer marketing and user-generated content (UGC), Throughout the unit, you’ll explore how AI tools can support content ideation, social planning, audience analysis, and campaign execution across platforms.
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- Key Skills:
- Social Media Strategy
- Content Planning
- Platform Strategy
- Community Engagement
- Influencer Marketing
- User-Generated Content (UGC)
- Social Content Creation
- AI-Assisted Social Media Marketing
Build a Social Media Strategy
Learn how to build a social media strategy that combines organic and paid strategies, and influencer partnerships to scale brand presence, leveraging AI to streamline content creation and optimize campaign performance.
Select the Right Social Platforms
Explore the strengths, audiences, and marketing opportunities across major social platforms including Instagram, TikTok, LinkedIn, Facebook, Reddit, Pinterest, and YouTube. Learn how marketers choose the right channels based on audience behavior and campaign goals.
Explore Influencer Marketing & User-Generated Content (UGC)
Discover how brands use influencer partnerships and user-generated content to increase trust, authenticity, and engagement. Learn how creator-driven campaigns help brands reach audiences in more impactful ways.
Unit 4
Email Marketing
Build email strategies to nurture leads, build relationships, and drive conversions at scale. Create campaigns in Mailchimp, from segmenting audiences and writing copy to building automated drip sequences that guide subscribers to conversion. Use AI to personalize messaging at scale and iterate on performance faster than manual testing alone.
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- Key Skills:
- Email Marketing
- Drip Campaigns
- Marketing Automation
- Email Copywriting
- Mailchimp
- AI-Assisted Email Creation
Learn Email Marketing Fundamentals
Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.
Build Marketing Campaigns with Mailchimp
Gain hands-on experience using Mailchimp to create and manage email campaigns. Develop practical copywriting skills for email marketing. Use AI to craft subject lines, calls-to-action, and personalized messaging designed to increase opens, clicks, and conversions.
Create Automated Drip Campaigns
Learn how marketers use automation and drip campaigns to guide customers through the marketing funnel. Build drip campaigns that deliver targeted messaging based on user behavior, engagement, and customer journey stages.
Unit 5
Marketing Analytics
Every digital marketing campaign generates data: the challenge is knowing how to action it. Use Google Analytics to track audience behavior, measure campaign performance, and build the reporting skills that translate data into marketing insights. Learn how AI can accelerate your analysis and surface what's working faster.
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- Key Skills:
- Marketing Analytics
- Google Analytics
- Digital Marketing Reporting
- Audience Analytics
- Data-Driven Decision Making
- Performance Optimization
- AI-Assisted Analytics
Marketing Analytics Fundamentals
Understand how marketers use data to measure campaign performance, evaluate customer behavior, and optimize digital marketing strategies. Learn the core metrics, KPIs, and reporting frameworks used to make data-driven marketing decisions.
Analyze Performance with Google Analytics
Gain hands-on experience using Google Analytics to track website and campaign performance. Explore audience, acquisition, engagement, and behavior reports while developing reporting skills that help identify trends and support data-driven decision-making.
AI-Driven Analytics
Use AI to generate summaries, identify trends, and accelerate reporting, turning raw campaign data into clear, actionable findings faster than manual analysis alone.
Earn Your AI Digital Marketer Certification (DMC™)
Successfully completing BrainStation’s AI Digital Marketing Certification course will earn you the globally recognized BrainStation AI Digital Marketer Certification (DMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards AI Digital Marketing Certification
View the Digital Marketer Course Package to Learn More.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Attend an Upcoming Marketing Event
BrainStation events bring top product leaders together to talk shop, trade perspectives, and build their network with other leaders and innovators. Experience the BrainStation community yourself by reserving your seat today.
Spotlight Event
Portfolio Project Showcase
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
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6:00 PM - 8:00 PM EDT
- 136 Crosby St, 4th Floor, New York City, NY
- Free
Discussion Topics:
- Live Portfolio Project Demos
- From Learning to Real-World Application
- Q&A : Alumni Panel
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
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6:00 PM - 8:00 PM EDT
- 136 Crosby St, 4th Floor, New York City, NY
- Free
Discussion Topics:
- Live Portfolio Project Demos
- From Learning to Real-World Application
- Q&A : Alumni Panel
Horizons
AI + Digital Innovation
A one-day summit in New York City for leaders at the edge of innovation.
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2:00 PM - 7:00 PM EDT
- BrainStation New York
A one-day summit in New York City for leaders at the edge of innovation.
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2:00 PM - 7:00 PM EDT
- BrainStation New York
Join BrainStation's Global Alumni Network
With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.
35,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Digital Marketing Certification
BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Learn in our Next-Gen Online Studio
Instructor-Led, Live Online Courses, From the Comfort of Your Home
Learn from BrainStation's industry-expert instructors through real-time, interactive, and engaging online sessions.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Join the BrainStation Community
Engage with your peers and instructors in BrainStation's Slack community, where you'll receive updates and support throughout your course.
Frequently Asked Questions
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What is the Digital Marketer Certification (DMC™)?
The Digital Marketer Certification (DMC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, you will receive a certificate and become a BrainStation Certified Digital Marketer. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Digital Marketing roles. BrainStation has been a global leader in AI and digital skills training since 2012 and has trained over 35,000 professionals around the world.
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Is my professional background a good match for the course?
While in-depth, all of BrainStation's certification courses are designed to be compatible with individuals from various professional backgrounds. The Digital Marketing certification course is considered beginner-friendly and is open to anyone looking to transition into Digital Marketing or enhance their existing skills.
For experienced Digital Markers, we recommend the Marketing Leadership Certification Course which is focused on advanced topics developing strategic leadership skills including vision, team alignment, and driving effective Marketing strategy across organizations.
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What are the prerequisites for enrolling in a Digital Marketing course?
BrainStation's Digital Marketing course was created for those who are new to digital marketing platforms and concepts. The course is designed for individuals looking to transition into Digital Marketing or enhance their skills. It is considered to be beginner-friendly and requires no prior experience for admission.
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Who are the instructors?
BrainStation's Digital Marketing instructors are seasoned marketing leaders who actively work in roles at top companies like Amazon, Meta, and Microsoft, offering real-world examples and unique insights into what it takes to get hired and thrive as a Digital Marketer.
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What are the sessions like?
BrainStation's Digital Marketing is immersive and hands-on right from day one. You'll work on real-world projects, use industry-standard tools, participate in group exercises, and develop portfolio content that showcases your skills. Throughout the sessions, you'll build a strong foundation in Digital Marketing concepts and frameworks, and by the end, you'll have practical experience and the confidence to continue your journey to your first Digital Marketing role or promotion.
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How many learners are in each session?
We prioritize creating an engaging and tailored learning experience by keeping sessions small enough to ensure that everyone receives focused support from instructors, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
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Is the course online or in-person?
Both! You can take BrainStation's Digital Marketing Certification course in person at our spaces in New York, Toronto, and London, or virtually with our live online format. Whether digital or in-person, you will be participating in a live, interactive environment and learn from a leading Digital Marketing expert.
Learners in our online digital marketing courses stay in touch with each other and instructors alike through BrainStation's industry-leading learning platform, as well as a lively Slack community that provides support and updates even after course completion. There are several dates and times to offer flexibility for remote learning, and the course is designed to fit around professional schedules. Check out the course kick-off schedule here.
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How long is the course, and what is the schedule?
BrainStation's Digital Marketing course is typically either 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening sessions or 4 weekend day sessions. In either case, the course adds up to a total of 24 hours of training, case studies, projects, labs, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
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What kind of roles can I apply for after completing the certification?
After completing the Digital Marketer Certification (DMC™), you can apply for roles such as Associate Digital Marketer, Digital Marketing Coordinator, or Digital Marketer. With experience, you can also pursue advanced roles like Senior Growth Manager, or Director of Marketing, depending on your background and industry focus.
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How does a Digital Marketing Certification compare to a Degree or Master's program?
A certification provides targeted learning and immediate recognition of specific skills, making it ideal for marketing professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master's program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
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Do you offer an advanced Digital Marketing course?
Yes! The Marketing Leadership Certification Course is designed for experienced marketing professionals and graduates of our marketing certificate courses. This course teaches you to lead marketing teams, drive visionary leadership, and execute strategic initiatives with a focus on areas like AI in marketing, collaboration, and talent management. Upon completion, graduates earn a BrainStation Marketing Leadership Certificate, equipping them with the skills to better tackle senior marketing roles.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training. Payment options include:
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Scholarship discount programs
Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
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Monthly payment installments
Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
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Employer sponsorship
Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
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Scholarship discount programs
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Can I speak to someone about the course before I start?
Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!
Digital Marketing 101
What is Digital Marketing?
Digital Marketing is the promotion of brands or products through digital channels such as search engines, social media, e-commerce, email, and websites. It uses data-driven strategies to target specific audiences. The goal is to drive traffic, engagement, and conversions online, often through e-commerce platforms.
