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Marketing Leadership Certification

PROFESSIONAL CERTIFICATION

Marketing Leadership Certification

Upon Successful Completion

Earn the Marketing Leadership Certification (MLC™)

Accelerate your career with the globally recognized BrainStation Marketing Leadership Certification (MLC™), through hands-on experience in live courses taught by marketing leaders from global tech companies.

View the Course Package to access:

Tuition details
Financing options
Employer sponsorship

Next Kickoff

2025-01-22T23:30:00.0000000Z

2025-01-22T23:30:00.0000000Z - 2025-01-23T02:30:00.0000000Z

8 Wednesdays

Location

Online

Instructor

Head of Marketing at Spotify

Enroll Now

Limited Capacity

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Gerry Randolph is an experienced professional who brings years of experience into the classroom to teach you essential skills.

Find a class that fits your schedule.

Course Overview Marketing Leadership Certification

Get Certified in Marketing Leadership

Gain essential Marketing Leadership skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.

BrainStation has given me the confidence I needed to be ahead of the game... [and] given me the opportunity to think outside of the box.

Jaana

Digital Content Planner at adidas

BrainStation has given me the confidence I needed to be ahead of the game... [and] given me the opportunity to think outside of the box.

Jaana

Digital Content Planner at adidas

Concepts

Frameworks

Skills: Understanding Customers; Understanding Through AI; Creating a Marketing Vision; Developing KPIs; Communicating Findings; Communicating Performance & Recommendations; Using Data Visualizations; Creating a Measurement Plan; Understanding Budgets; Creating a Budget; Working With Stakeholders; Hiring; Empowering & Enabling Teams; Effective Team Communication; Outsourcing Services

Why Get Certified in Marketing Leadership

Taught By Leaders From Top Global Tech Companies

Receive hands-on training from marketing leaders working at companies like Amazon, Meta, and Microsoft.

Apply Your Marketing Leadership Skills

Collaborate on detailed case studies to demonstrate your unique expertise and experience.

Globally Recognized By Top Companies

BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.

Marketing Leadership Success Stories

My ultimate goal was to start my own company... I knew that BrainStation could provide me with the skills I would need to take an idea from conception to execution.

Greg

Co-Founder and CEO at Branch

Marketing Leadership Course Start Dates

Take the Marketing Leadership Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.

Select Campus

Class dates & times

Location

Instructor

January 22 - March 12

2025-01-22T23:30:00.0000000Z - 2025-01-23T02:30:00.0000000Z

8 Wednesdays • Online

Online

Head of Marketing at Spotify

Enroll Now

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Gerry Randolph is an experienced professional who brings years of experience into the classroom to teach you essential skills.

This Course is Offered Online in New York

This Course is Offered Online in Miami

This Course is Offered Online in London

This Course is Offered Online in Toronto

This Course is Offered Online in Vancouver

Marketing Leadership Certification Course Curriculum

Unit 1

Visionary Leadership

Explore the foundations of marketing leadership and how leaders have leveraged their vision to drive innovation in their industries. Learn the pillars of marketing leadership and leverage them into your inspiring vision. Drive business growth by elevating brand awareness and engaging with customers.

Key Skills:: Marketing Leadership Pillars; Marketing Vision; Connecting with Customers; Brand Development; AI in Marketing

Learn the Marketing Leadership Pillars

Discover the pillars of marketing leadership, including the business foundations marketing leaders need to execute on their strategic marketing initiatives.

Define a Marketing Vision

Create transformational opportunities by learning the steps to define a marketing vision.

Unit 2

Marketing Strategy & Innovation

Explore the strategies that have enabled marketing leaders to drive innovation and help their businesses thrive within the modern economy. Learn to create a competitive marketing strategy, collaborate across departments, and measure success.

Key Skills:: Marketing Strategy; Measuring Success; Budget Allocation; Stakeholder Collaboration

Define a Marketing Strategy

Discover the foundations of marketing strategy and how to leverage them to achieve your marketing vision. Learn to define and measure the success of your strategy.

Executing Through Collaboration

Explore how to achieve organizational support and budget securement by navigating stakeholder partnerships.

Unit 3

Leading Marketing Talent

Learn to inspire and lead a team effectively through the implementation of the marketing strategy. Explore the recruitment process and mindset required to manage a highly effective, cross-functional team of individual contributors.

Key Skills:: Go To Market Planning; Building Teams; Fostering Innovation; Risk Management; Leadership KPIs

Lead High-Performance Marketing Teams

Explore the concepts and practices behind high-performance marketing teams, and learn how to apply them as a marketing leader.

Manage Marketing Execution

Learn the principles of managing marketing teams throughout the execution of your vision.

View the Course Package to access:

Tuition details
Financing options
Employer sponsorship

Join BrainStation's Global Alumni Network

With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.

30,000+

Global BrainStation Alumni

100+

Countries

Industry-Led Marketing Leadership Certification

BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.

Learn in our Next-Gen Online Classroom

Instructor-Led, Live Online Courses, From the Comfort of Your Home

In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.

Interactive, Project-Based Learning

Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.

Community Beyond the Classroom

During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.

Frequently Asked Questions

What is the Marketing Leadership Certification (MLC™)?

The Marketing Leadership Certification (MLC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, graduates receive the certificate and become a BrainStation-Certified Marketing Leader. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for more senior marketing roles. BrainStation has been a global leader in digital skills training since its inception in 2011 and has trained over 30,000 professionals around the world.
Is my professional background a good match for the course?

This Marketing Leadership course is ideal for mid-level to senior-level professionals aiming to advance into leadership roles. It's well-suited for professionals looking to sharpen strategic, cross-functional collaboration skills and learn how to make data-informed, impactful decisions. Additionally, it can benefit those in related roles who aspire to move into Marketing Leadership. The course emphasizes leading marketing teams, scaling marketing initiatives, and aligning marketing vision with organizational goals.

For those new to Digital Marketing, or looking to land that first role, we recommend the Digital Marketing Certification Course which is focused on the foundational concepts of digital marketing.
What are the prerequisites for enrolling in the Marketing Leadership Certification course?

Participants should have a solid foundation in Digital Marketing, with experience in data-driven campaigns, customer engagement strategies, including paid advertising, search engines and other inbound marketing techniques, and team leadership. Familiarity with essential tactics like go-to-market planning ensures a smooth transition into advanced concepts. These prerequisites help learners maximize the program's emphasis on strategic planning, leadership, and impactful decision-making in digital marketing.
Who are the instructors?

Our Marketing Leadership course instructors are experienced marketing professionals who have led in high-growth companies and industries like Amazon, Meta, and Google. They bring real-world insights into managing marketing teams, setting marketing strategy, and delivering impactful outcomes.
What are the classes like?

The Marketing Leadership Certification classes are immersive and hands-on right from day one. Participants engage in hands-on projects, qualitative and quantitative analysis, case studies, and discussions that explore key areas like marketing strategy, team leadership, and decision-making. They work on real-world challenges, develop strategies for cross-functional collaboration, and learn to align marketing goals with business objectives. The course emphasizes practical, scenario-based learning to prepare for senior roles in digital marketing.
How many students are in each class?

We prioritize creating an engaging and tailored learning experience by keeping our class sizes small enough to ensure that everyone receives focused support from the instructor, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
Is the course online or in-person?

Currently, you can take the Marketing Leadership Certification in an online live format where you will be participating in a live, interactive classroom environment taught by a leading expert.

Students in our online Marketing Leadership courses stay in touch with each other and instructors alike through BrainStation's industry-leading student learning platform, as well as a lively Slack community that provides support and updates even beyond graduation. There are several dates and times to offer flexibility for remote learning, and the course is designed to fit around professional schedules. Check out the course kick-off schedule here.
How long is the course, and what is the schedule?

The Marketing Leadership course is typically 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening classes or 4 weekend day classes. In either case, the course adds up to a total of 24 hours of training, case studies, projects, lectures, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
What kind of roles can I apply for after completing the certification?

After completing the Marketing Leadership Certification (MLC™), you start your next major career transition into such roles as Senior Marketing Manager, Marketing Director, and Marketing Consultant. This training equips you to take on higher-level responsibilities, like leading marketing strategy, driving cross-functional initiatives, and managing larger portfolios, which are crucial in executive-level marketing roles. With experience, you can also pursue advanced positions like Vice President of Marketing and Chief Marketing Officer, depending on your background and industry focus.
How does a Marketing Leadership Certificate compare to a Degree or Master's program?

A certification provides targeted learning and immediate recognition of specific skills, making it ideal for professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master's program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for Marketing Leadership training. Payment options include:
- Scholarship discount programs
  Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
- Monthly payment installments
  Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
- Employer sponsorship
  Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
Can I speak to someone about the course before I start?

Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!

Marketing Leadership 101

How is AI transforming the digital marketing landscape, and what should senior marketers prioritize?

AI is revolutionizing digital marketing strategies by automating tasks, personalizing content, and enhancing search engine optimization. Senior marketers in a marketing leadership program should prioritize understanding advanced digital marketing tools and programs to integrate AI seamlessly into their digital strategy. Maintaining a human element is key to balancing digital marketing course innovation with genuine customer connections.

How can senior digital marketers manage the growing complexity of multi-channel strategies?

Multi-channel digital marketing strategies require cohesion across various platforms, which can be challenging with larger programs and budgets. Senior marketers, especially those in a marketing leadership development program, should prioritize building team effectiveness and using Google Analytics to monitor campaign performance. Through these approaches, advanced digital marketing skills are strengthened, maximizing the reach and impact of their digital marketing strategies.

What are the biggest challenges in managing larger digital marketing budgets effectively?

With increased budgets, achieving high ROI is essential, especially in an advanced digital marketing course. Marketing executives in leadership development programs should focus on setting clear KPIs and allocating resources toward digital marketing specialists and digital marketing campaigns with the highest potential. Flexible budget use and valuable insights from analytics platforms will ensure funds are directed toward real-world case studies and high-performing campaigns.

How should digital marketing leaders approach the rapid pace of technology changes?

Technology evolves quickly, making adaptability critical for digital marketing programs. Leaders should encourage team members to take an advanced course and explore latest trends to maintain a competitive edge. This focus on practical strategies and advanced digital marketing knowledge helps teams readily adopt new tools that enhance customer outreach and engagement, supporting a successful career in the field.

What skills are critical for senior digital marketers managing larger teams?

Key skills include leadership, communication, and conflict resolution to effectively guide growing programs. Digital marketing professionals need to gain hands-on experience with content marketing and social media marketing to strengthen their leadership approach. Mentorship and consistent alignment with program goals help build team cohesion and efficient execution of marketing strategies within the marketing function.

How can senior digital marketers address privacy concerns in their digital marketing strategy?

Data privacy is increasingly important in advanced digital marketing, as consumers demand transparent data use. Leaders must ensure their teams follow digital marketing institute guidelines and apply industry-standard data protection measures. Focusing on ethical data practices builds trust and aligns with the advanced course objectives and the course syllabus.

How can senior marketers use data to drive impactful decisions without becoming overwhelmed?

While data abundance can lead to information overload, focusing on relevant KPIs and big data insights can simplify program decision-making. Prioritizing search engine optimization and monitoring campaign performance provide focused, actionable insights. Leveraging hands-on experience with analytics tools allows data to directly inform digital marketing strategy, a key asset for future leaders in their career path.

How can digital marketing leaders leverage content to increase brand engagement?

Content remains vital, especially when grounded in advanced digital marketing tactics. Digital marketing professionals should use a robust content strategy with personalized, platform-adapted material to resonate with their target audience. Monitoring performance ensures alignment with marketing strategies and helps refine the digital marketing program for ongoing engagement.

What role does customer experience play in digital marketing strategy today?

Customer experience (CX) is essential in advanced digital marketing, creating long-lasting brand loyalty. Programs should focus on the entire journey, from social media campaigns to post-purchase support. By integrating customer relationship management tools, marketers can enhance CX, aligning with broader digital marketing strategies to gain a competitive advantage.

How can senior marketers ensure inclusivity and diversity in their digital marketing campaigns?

Inclusive digital marketing campaigns are increasingly critical as diverse audiences seek relatable brands. Leaders should emphasize representation and cultural awareness, applying digital marketing institute standards. Advanced digital marketing efforts in this area foster positive brand perception and connect more meaningfully with consumers, supporting brand-building goals.

What should senior digital marketers consider when developing a global strategy?

Expanding globally requires nuanced digital marketing strategies that respect cultural, linguistic, and regulatory differences. Marketing programs should balance brand consistency with localized adaptations to resonate with regional audiences. Hands-on experience with global scale campaigns allows leaders to tailor digital marketing course content effectively.

How can senior marketers maintain a strong brand voice across various digital platforms?

Consistent brand voice is crucial for audience trust and loyalty, especially in advanced digital marketing. Creating clear guidelines and aligning all program content helps ensure that teams adhere to these standards. Frequent reviews and updates maintain the brand's relevance and authentic connection with target audiences.

How can senior digital marketers use AI without compromising creativity?

AI can support digital marketing courses by improving efficiency and trend analysis, but creativity must remain central. Leaders should use AI for big data insights, which helps free up time for creative strategy development. This balance maximizes the unique value of digital marketing campaigns and fosters brand differentiation.

How can senior marketers improve collaboration across larger teams?

Collaboration is key in larger programs and requires clear communication and role definition. Leaders should promote feedback and hands-on experience with tools like social media dashboards for tracking progress. This approach helps foster alignment, efficiency, and innovation within growing teams and supports the goals of a marketing organization.

How should senior marketers adapt to changes in consumer behavior post-pandemic?

The pandemic has shifted consumer behavior toward digital-first interactions and social consciousness. Leaders should monitor these trends and update digital marketing strategies to meet evolving preferences. Adapting social media marketing and email marketing for greater flexibility ensures their digital marketing course remains relevant and impactful.

What are the best ways to measure the effectiveness of digital marketing campaigns?

Tracking campaign effectiveness involves monitoring KPIs such as engagement, conversion rate, and ROI within digital marketing programs. Search engine optimization insights and Google Analytics data help assess the impact of social media and other channels. Consistent reporting ensures alignment with program objectives and adjustments to improve outcomes.

How can senior marketers ensure brand authenticity in digital marketing campaigns?

Brand authenticity builds trust, and marketers should focus on genuine, relatable content creation. Avoiding overly promotional content and focusing on real stories allows customers to connect with the brand. Advanced digital marketing tools can help deliver authentic experiences, particularly when combined with consistent program values.

What role does social media play in today’s digital marketing strategy?

Social media is a core channel for engaging directly with audiences and gathering feedback. Digital marketing specialists use it to amplify brand presence and create meaningful touchpoints. Digital marketing courses should emphasize a comprehensive social media strategy that bolsters loyalty and brand awareness.

How should senior digital marketers approach influencer partnerships?

Influencers can broaden brand reach, but careful selection ensures compatibility with brand values. Leaders should prioritize influencers whose audiences align with their own target demographics. By setting clear expectations and monitoring campaign performance, these partnerships can be valuable additions to a digital marketing program.

What impact does voice search have on digital marketing, and how can marketers adapt?

Voice search alters search engine optimization strategies, as people use more conversational queries. Marketers should optimize for natural language and include FAQs that align with common voice searches. This adaptation helps brands remain visible in voice-activated search results, a growing area within advanced digital marketing.

How can senior digital marketers effectively manage larger teams in today’s complex digital landscape?

Managing larger teams requires strong communication skills, clear role definitions, and continuous alignment with program objectives. Leaders should ensure each team member can gain hands-on experience in key areas like social media and customer relationship management. Regular feedback and team-building sessions keep teams motivated and focused on achieving digital marketing program goals.

What are the best practices for managing larger budgets in digital marketing programs?

With larger budgets, maintaining campaign performance while optimizing spend is critical. Leaders should set detailed KPIs, continuously monitor results, and be ready to pivot funds toward high-impact digital marketing strategies. Utilizing a mix of advanced digital marketing skills and budget flexibility helps maximize ROI while achieving broader business objectives.

How can senior marketers keep up with rapidly changing trends in digital marketing?

Staying updated on latest trends is essential for relevance, and leaders should prioritize digital marketing courses and digital marketing institute resources. Engaging with industry experts and incorporating advanced material and new tools through professional development helps teams stay competitive. This focus on learning and adaptation is key in the evolving digital marketing strategy landscape.

How does a marketing leadership development program support a successful career in digital marketing?

A marketing leadership development program equips future business leaders with the skills needed to manage the growing complexity of digital marketing. The program’s focus on practical strategies like account management and community engagement allows participants to build a competitive advantage in the field. These programs create well-rounded marketing professionals who are prepared to lead digital innovation and support broader business goals.

Why is career coaching essential for professionals in a marketing leadership development program?

Career coaching is essential for program participants in a marketing leadership development program to help them navigate their career journey and build a successful career. It enables them to set realistic goals and gain insights into the skills needed for a leadership role in digital marketing. Through career coaching, participants receive guidance tailored to their unique strengths and areas for growth.

What benefits do online programs provide for digital marketing professionals?

Online programs are highly accessible and provide flexibility, allowing participants to learn at their own pace. These programs often include advanced material and structured course syllabi that cover essential topics like customer insights and brand-building strategies. This makes them a practical option for digital marketers looking to grow their skillset while balancing other professional commitments.

Tuition details
Financing options
Employer sponsorship

Marketing Leadership Certification

Earn the Marketing Leadership Certification (MLC™)

Course Overview Marketing Leadership Certification

Get Certified in Marketing Leadership

Marketing Leadership Certification (MLC™) Course Overview

Why Get Certified in Marketing Leadership

Marketing Leadership Success Stories

Marketing Leadership Course Start Dates

Marketing Leadership Certification Course Curriculum

Visionary Leadership

Learn the Marketing Leadership Pillars

Define a Marketing Vision

Marketing Strategy & Innovation

Define a Marketing Strategy

Executing Through Collaboration

Leading Marketing Talent

Lead High-Performance Marketing Teams

Manage Marketing Execution

Earn Your Marketing Leadership Certification (MLC™)

Your Next Step Towards Marketing Leadership Certification

View the Marketing Leadership Course Package to Learn More.

Join BrainStation's Global Alumni Network

Industry-Led Marketing Leadership Certification

Learn in our Next-Gen Online Classroom

Instructor-Led, Live Online Courses, From the Comfort of Your Home

Interactive, Project-Based Learning

Community Beyond the Classroom

Frequently Asked Questions

What is the Marketing Leadership Certification (MLC™)?

Is my professional background a good match for the course?

What are the prerequisites for enrolling in the Marketing Leadership Certification course?

Who are the instructors?

What are the classes like?

How many students are in each class?

Is the course online or in-person?

How long is the course, and what is the schedule?

What kind of roles can I apply for after completing the certification?

How does a Marketing Leadership Certificate compare to a Degree or Master's program?

What payment options do you offer?

Can I speak to someone about the course before I start?

Marketing Leadership 101

How is AI transforming the digital marketing landscape, and what should senior marketers prioritize?

Get Started