PROFESSIONAL CERTIFICATION
Marketing Leadership Certification Vancouver
Upon Successful Completion
Earn the Marketing Leadership Certification (MLC™)
Accelerate your career with the globally recognized BrainStation Marketing Leadership Certification (MLC™), through hands-on experience in live courses taught by marketing leaders from global tech companies.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Course Overview Marketing Leadership Certification
Get Certified in Marketing Leadership
Gain essential Marketing Leadership skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
View Upcoming DatesThe value I derived from the course was less about the content and more about connection with industry leaders and industry peers. The content served as the backdrop for engaging conversation, real-world experience sharing, and practical recommendations we could apply to our respective mandates in our companies.
Yousuf
Director of Enterprise Technology at PwC
The value I derived from the course was less about the content and more about connection with industry leaders and industry peers. The content served as the backdrop for engaging conversation, real-world experience sharing, and practical recommendations we could apply to our respective mandates in our companies.
Yousuf
Director of Enterprise Technology at PwC
Marketing Leadership Certification (MLC™) Course Overview
MLC-2025Q4
- Concepts
Creating Purpose
Marketing's Seat at the Table
Customer-Centricity
Business Stewardship
Customer Advocacy
Brand Championing
Growing eCommerce Trends
Customer-Centric Business Models
Purpose-Driven Brand Development
Brand Positioning
Brand Archetypes
Kapferer Brand Identity Prism
Market Awareness
Changing Customer Habits
Fundamentals of Marketing Strategy
Omni-Experience Strategy
Demand Generation
Brand Awareness
Defining Success
Team Culture
Individual Growth
Market Research
Competitive Research
Audience-Based Stories
Marketing Team Structure
Creating Purpose
Brand Positioning
Brand Awareness
Marketing's Seat at the Table
Brand Archetypes
Defining Success
Customer-Centricity
Kapferer Brand Identity Prism
Team Culture
Business Stewardship
Market Awareness
Individual Growth
Customer Advocacy
Changing Customer Habits
Market Research
Brand Championing
Fundamentals of Marketing Strategy
Competitive Research
Growing eCommerce Trends
Omni-Experience Strategy
Audience-Based Stories
Customer-Centric Business Models
Demand Generation
Marketing Team Structure
Purpose-Driven Brand Development
- Frameworks
Marketing Vision Framework
Building Blocks of an Effective Strategy
Measurement Framework
Stakeholder Partnership Framework
Stakeholder Communication Plans
People Management Framework
Kapferer Brand Identity Prism
Marketing Vision Framework
Stakeholder Partnership Framework
People Management Framework
Building Blocks of an Effective Strategy
Stakeholder Communication Plans
Kapferer Brand Identity Prism
Measurement Framework
- Skills
- Understanding Customers
- Understanding Through AI
- Creating a Marketing Vision
- Developing KPIs
- Communicating Findings
- Communicating Performance & Recommendations
- Using Data Visualizations
- Creating a Measurement Plan
- Understanding Budgets
- Creating a Budget
- Working With Stakeholders
- Hiring
- Empowering & Enabling Teams
- Effective Team Communication
- Outsourcing Services
This course is provided by BrainStation Inc. headquartered in Ontario, Canada, and is not required to be registered with the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.
Why Get Certified in Marketing Leadership
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from marketing leaders working at companies like Amazon, Meta, and Microsoft.
Apply Your Marketing Leadership Skills
Collaborate on detailed case studies to demonstrate your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Marketing Leadership Success Stories
My ultimate goal was to start my own company... I knew that BrainStation could provide me with the skills I would need to take an idea from conception to execution.
Greg
Co-Founder and CEO at Branch
Marketing Leadership Course Start Dates
Take the Marketing Leadership Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.
No Upcoming Sessions Scheduled
No Upcoming Sessions Scheduled
Class dates & times
Location
Instructor
No Upcoming Sessions Scheduled
Marketing Leadership Certification Course Curriculum
Unit 1
Visionary Leadership
Explore the foundations of marketing leadership and how leaders have leveraged their vision to drive innovation in their industries. Learn the pillars of marketing leadership and leverage them into your inspiring vision. Drive business growth by elevating brand awareness and engaging with customers.
- Key Skills:
- Marketing Leadership Pillars
- Marketing Vision
- Connecting with Customers
- Brand Development
- AI in Marketing
Learn the Marketing Leadership Pillars
Discover the pillars of marketing leadership, including the business foundations marketing leaders need to execute on their strategic marketing initiatives.
Define a Marketing Vision
Create transformational opportunities by learning the steps to define a marketing vision.
Unit 2
Marketing Strategy & Innovation
Explore the strategies that have enabled marketing leaders to drive innovation and help their businesses thrive within the modern economy. Learn to create a competitive marketing strategy, collaborate across departments, and measure success.
- Key Skills:
- Marketing Strategy
- Measuring Success
- Budget Allocation
- Stakeholder Collaboration
Define a Marketing Strategy
Discover the foundations of marketing strategy and how to leverage them to achieve your marketing vision. Learn to define and measure the success of your strategy.
Executing Through Collaboration
Explore how to achieve organizational support and budget securement by navigating stakeholder partnerships.
Unit 3
Leading Marketing Talent
Learn to inspire and lead a team effectively through the implementation of the marketing strategy. Explore the recruitment process and mindset required to manage a highly effective, cross-functional team of individual contributors.
- Key Skills:
- Go To Market Planning
- Building Teams
- Fostering Innovation
- Risk Management
- Leadership KPIs
Lead High-Performance Marketing Teams
Explore the concepts and practices behind high-performance marketing teams, and learn how to apply them as a marketing leader.
Manage Marketing Execution
Learn the principles of managing marketing teams throughout the execution of your vision.
Earn Your Marketing Leadership Certification (MLC™)
Successfully completing BrainStation's Marketing Leadership Certification course will earn you the globally recognized BrainStation Marketing Leadership Certification (MLC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards Marketing Leadership Certification
View the Marketing Leadership Course Package to Learn More.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Attend an Upcoming Marketing Event
BrainStation events bring top product leaders together to talk shop, trade perspectives, and build their network with other leaders and innovators. Experience the BrainStation community yourself by reserving your seat today.
Intro to Digital Marketing
Vancouver
Join us in Vancouver to discover how Digital Marketing connects brands with audiences in measurable ways.
-
6:00 PM - 7:00 PM PST
- 455 Granville St, Vancouver, BC
- Free
Gerome Macalalag
Marketing Operations Specialist
Discussion Topics:
- The Role of a Digital Marketer
- Real-World Application
- Adding Marketing Skills to Your Toolkit
Join us in Vancouver to discover how Digital Marketing connects brands with audiences in measurable ways.
-
6:00 PM - 7:00 PM PST
- 455 Granville St, Vancouver, BC
- Free
Gerome Macalalag
Marketing Operations Specialist
Discussion Topics:
- The Role of a Digital Marketer
- Real-World Application
- Adding Marketing Skills to Your Toolkit
Marketing Evenings VAN
What I Learned From the World’s Best Marketers
Join us in Vancouver as Amanda Lee Smith distills the most valuable lessons she’s learned from interviewing the world’s top marketers, from Nike to Crayola to Aritzia, revealing how today’s best brands think, create, and grow.
-
6:00 PM - 7:30 PM PST
- 455 Granville St, Vancouver, BC
- $45
Amanda Lee Smith
CEO & Co-Founder
Discussion Topics:
- What Channels Work Right Now
- The Surprising Trait All Great Marketers Share
- The Paths to the Marketing C-Suite
Join us in Vancouver as Amanda Lee Smith distills the most valuable lessons she’s learned from interviewing the world’s top marketers, from Nike to Crayola to Aritzia, revealing how today’s best brands think, create, and grow.
-
6:00 PM - 7:30 PM PST
- 455 Granville St, Vancouver, BC
- $45
Amanda Lee Smith
CEO & Co-Founder
Discussion Topics:
- What Channels Work Right Now
- The Surprising Trait All Great Marketers Share
- The Paths to the Marketing C-Suite
Marketing After-Hours VAN
Winter 2026
An evening for Vancouver marketers, brand builders, and growth leaders to connect with like-minded professionals.
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6:00 PM - 8:00 PM PST
- 455 Granville St, Vancouver, BC
- $45
Event Highlights:
- Enjoy complimentary refreshments
- Connect with digital marketing to explore the latest in marketing innovation
- Learn from others over shared challenges and successes
An evening for Vancouver marketers, brand builders, and growth leaders to connect with like-minded professionals.
-
6:00 PM - 8:00 PM PST
- 455 Granville St, Vancouver, BC
- $45
Event Highlights:
- Enjoy complimentary refreshments
- Connect with digital marketing to explore the latest in marketing innovation
- Learn from others over shared challenges and successes
Join BrainStation's Global Alumni Network
With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.
30,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Marketing Leadership Certification
BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Location
Learn in the Center of Vancouver
Located in the heart of the tech & retail district, BrainStation is at the center of Vancouver's business scene, surrounded by the best tech companies in Vancouver. In addition to courses, BrainStation Vancouver offers training sessions, industry events, expert panel discussions, and more.
BrainStation Vancouver455 Granville St #400, Vancouver, BC, V6C 1T1
Frequently Asked Questions
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What is the Marketing Leadership Certification (MLC™)?
The Marketing Leadership Certification (MLC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, graduates receive the certificate and become a BrainStation-Certified Marketing Leader. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for more senior marketing roles. BrainStation has been a global leader in digital skills training since its inception in 2011 and has trained over 30,000 professionals around the world.
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Is my professional background a good match for the course?
This Marketing Leadership course is ideal for mid-level to senior-level professionals aiming to advance into leadership roles. It's well-suited for professionals looking to sharpen strategic, cross-functional collaboration skills and learn how to make data-informed, impactful decisions. Additionally, it can benefit those in related roles who aspire to move into Marketing Leadership. The course emphasizes leading marketing teams, scaling marketing initiatives, and aligning marketing vision with organizational goals.
For those new to Digital Marketing, or looking to land that first role, we recommend the Digital Marketing Certification Course which is focused on the foundational concepts of digital marketing.
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What are the prerequisites for enrolling in the Marketing Leadership Certification course?
Participants should have a solid foundation in Digital Marketing, with experience in data-driven campaigns, customer engagement strategies, including paid advertising, search engines and other inbound marketing techniques, and team leadership. Familiarity with essential tactics like go-to-market planning ensures a smooth transition into advanced concepts. These prerequisites help learners maximize the program's emphasis on strategic planning, leadership, and impactful decision-making in digital marketing.
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Who are the instructors?
Our Marketing Leadership course instructors are experienced marketing professionals who have led in high-growth companies and industries like Amazon, Meta, and Microsoft. They bring real-world insights into managing marketing teams, setting marketing strategy, and delivering impactful outcomes.
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What are the classes like?
The Marketing Leadership Certification classes are immersive and hands-on right from day one. Participants engage in hands-on projects, qualitative and quantitative analysis, case studies, and discussions that explore key areas like marketing strategy, team leadership, and decision-making. They work on real-world challenges, develop strategies for cross-functional collaboration, and learn to align marketing goals with business objectives. The course emphasizes practical, scenario-based learning to prepare for senior roles in digital marketing.
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How many students are in each class?
We prioritize creating an engaging and tailored learning experience by keeping our class sizes small enough to ensure that everyone receives focused support from the instructor, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
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Is the course online or in-person?
The Marketing Leadership Certification is delivered in-person at our beautiful campuses. You’ll learn in an interactive classroom, taught by a leading Marketing expert, with opportunities for collaboration, discussion, and hands-on learning alongside your peers. Check out the course kick-off schedule here.
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How long is the course, and what is the schedule?
The Marketing Leadership course is typically 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening classes or 4 weekend day classes. In either case, the course adds up to a total of 24 hours of training, case studies, projects, lectures, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
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What kind of roles can I apply for after completing the certification?
After completing the Marketing Leadership Certification (MLC™), you start your next major career transition into such roles as Senior Marketing Manager, Marketing Director, and Marketing Consultant. This training equips you to take on higher-level responsibilities, like leading marketing strategy, driving cross-functional initiatives, and managing larger portfolios, which are crucial in executive-level marketing roles. With experience, you can also pursue advanced positions like Vice President of Marketing and Chief Marketing Officer, depending on your background and industry focus.
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How does a Marketing Leadership Certificate compare to a Degree or Master's program?
A certification provides targeted learning and immediate recognition of specific skills, making it ideal for professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master's program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for Marketing Leadership training. Payment options include:
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Scholarship discount programs
Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
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Monthly payment installments
Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
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Employer sponsorship
Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
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Scholarship discount programs
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Can I speak to someone about the course before I start?
Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!
