Exclusive Event

Marketing Evenings TO: The Future of the Creator Economy with #paid

Kristen Philippi shared #paid’s latest insights into the creator economy, reviewing 2025 forecasts, current trends in 2026, and the major shifts poised to transform creator-led media and commerce.

BrainStation Toronto
Event Recap
Jan 22, 2026

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Kristen Philippi

Lead Creative Strategist

Kristen Philippi

Lead Creative Strategist

"The most exciting experiences in 2026 will not be run by legacy brands or media companies. They're going to be fully built by creators who know how to turn connection into culture."

- Kristen Philippi, Lead Creative Strategist at #paid

Kristen Philippi

Lead Creative Strategist

Kristen Philippi is a leading voice in the creator economy with nearly a decade of strategic experience in digital marketing. As Lead Creative Strategist at #paid, she helps brands like Walmart, Boston Beer, Loblaws, Tylenol, and Otterbox develop creator programs that blend deep strategic insight with culturally compelling creative. She developed and hosts "The Creator Effect", a quarterly industry report forecasting creator impact on tech innovation, the media landscape and performance marketing. Kristen’s background across agency and startup environments grounds her work in strong digital marketing fundamentals, and she is known for her ability to distill complex shifts into clear, actionable strategies for brands navigating the next era of creator-led growth.

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