Join us in London to discover how Digital Marketing connects brands with audiences in measurable ways. In this event, you’ll explore how marketers plan, execute, and measure campaigns that drive growth. This session will give you a clear understanding of today’s digital marketing landscape.
Digital Marketers are the storytellers of the digital age - connecting brands with audiences through creativity, strategy, and data.
In this event, you’ll learn what digital marketing entails, explore the channels and tools marketers use every day, and see how leading companies craft campaigns that capture attention and drive results. This session will help you understand how digital marketing powers business in today’s connected world.
Ksenia Barton
Product Marketing Communications Lead
Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.
Exclusive Event
Event Overview
Step inside the world of Digital Marketing for an introduction on how great campaigns come to life.
01
The Role of a Digital Marketer
Understand how marketers create strategies that connect with audiences and deliver tangible results.
02
Real-World Application
Explore SEO, paid media, social, and analytics tools used by top marketing teams.
03
Adding Marketing Skills to Your Toolkit
Learn how BrainStation’s learning paths can help you confidently apply digital marketing skills in your work and prepare you for the next era of digital transformation.
Details of the Day
Who Should Attend
Professionals exploring topics in Digital Marketing.
Those in related roles looking to learn more about Digital Marketing.
Anyone curious about how digital campaigns are planned, built, and launched.
No prior experience required. This is your first step into understanding what makes great Digital Marketers and great storytelling.
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7:30 PM EST
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Janina Peterek
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Strategic Executive Alignment: From Sponsor to Driver
The Organizational Blueprint for Adoption & ROI: Design AI-First Workflows
Managing Trust and Scaling with Enterprise Integrity: Scale Securely
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8:00 PM GMT
55-57 Rivington St, London
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Mindaugas Petrutis
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The Rise of AI-Fuelled Creativity and Acceleration
Live Demo: Concept to Creation with Lovable
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8:00 PM GMT
55-57 Rivington St, London
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Fani Kelesidou
AI Creative Strategist, Demand Generation
Discussion Topics:
How AI Is Transforming Modern Marketing
Finding AI’s Real Value Across the Customer Journey
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