Join us in Toronto to discover how Digital Marketing connects brands with audiences in measurable ways. In this event, you’ll explore how marketers plan, execute, and measure campaigns that drive growth. This session will give you a clear understanding of today’s digital marketing landscape.
Digital Marketers are the storytellers of the digital age - connecting brands with audiences through creativity, strategy, and data.
In this event, you’ll learn what digital marketing entails, explore the channels and tools marketers use every day, and see how leading companies craft campaigns that capture attention and drive results. This session will help you understand how digital marketing powers business in today’s connected world.
Michelle Tam
Marketing Manager
Michelle Tam is a marketing leader with over six years of experience across AI, cloud, cybersecurity, and pharmaceuticals. As a Marketing Manager at Microsoft, Michelle drives the Americas strategy for Generative AI solutions like Microsoft 365 Copilot, delivering campaigns that connect technology to business impact.
A certified PMP, Michelle brings a strategic yet practical approach to executing cross-functional marketing programs. She is passionate about how technology creates equal opportunities and actively supports Microsoft’s Asians ERG and women in STEM initiatives.
Exclusive Event
Event Overview
Step inside the world of Digital Marketing for an introduction on how great campaigns come to life.
01
The Role of a Digital Marketer
Understand how marketers create strategies that connect with audiences and deliver tangible results.
02
Real-World Application
Explore SEO, paid media, social, and analytics tools used by top marketing teams.
03
Adding Marketing Skills to Your Toolkit
Learn how BrainStation’s learning paths can help you confidently apply digital marketing skills in your work and prepare you for the next era of digital transformation.
Details of the Day
Who Should Attend
Professionals exploring topics in Digital Marketing.
Those in related roles looking to learn more about Digital Marketing.
Anyone curious about how digital campaigns are planned, built, and launched.
No prior experience required. This is your first step into understanding what makes great Digital Marketers and great storytelling.
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