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Exclusive Event

Intro to Product Design: New York

Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems. In this event, you’ll explore what Product Design is, the skills modern designers use, and how design teams collaborate with product and engineering to bring ideas to life.

  • BrainStation New York
  • Thu, Feb 12, 2026
  • 2026-02-12T23:00:00.0000000Z  –  2026-02-13T00:00:00.0000000Z
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Zlata Ivleva

    Zlata Ivleva

    VP, User Experience Design, Growth

Zlata Ivleva

VP, User Experience Design, Growth

JPMorgan Chase

Product Designers put people at the center of technology - shaping experiences that are intuitive, engaging, and impactful. 

In this event, you’ll learn what Product Design is all about, explore the principles and tools designers use to create seamless experiences, and see how design thinking turns ideas into products people love. This session will help you understand how Product Design shapes the way we interact with the digital world.

  • Zlata Ivleva

    Zlata Ivleva

    VP, User Experience Design, Growth

    Zlata is a VP, UX Design Manager at JPMChase, dedicated to creating designs that are both visually appealing and impactful. With a strong emphasis on understanding user behavior and a passion for applied behavioral science, Zlata excels in delivering user-centric solutions. In addition to her expertise in UX design, Zlata brings robust skills in research and service design. Her diverse experience spans media, e-commerce, and financial services, where she has crafted products that seamlessly integrate these skills to create meaningful user experiences.

Exclusive Event

Event Overview

Step inside the world of Product Design for an introduction on how great user experiences come to life.

  • 01

    What is Product Design?

    Understand how Product Design bridges user needs and business goals through research, prototyping, and testing.

  • 02

    Design Thinking in Action

    Discover the frameworks and creative processes behind great digital products.

  • 03

    Adding Design Skills to Your Toolkit

    Learn how BrainStation’s learning paths can help you confidently apply Product Design skills in your work and prepare you for the next era of digital transformation.

Details of the Day

Who Should Attend

  • Professionals exploring topics in Product Design Design
  • Those in related roles looking to learn more about Product Design
  • Anyone curious about how digital products are ideated, designed, and built.
  • No prior experience required. This is your first step into understanding what makes great Product Designs and great user experiences.

What to Expect

  • 6:00pm Welcome & Introductions
  • 6:05pm Intro to Product Design
  • 6:30pm Case Study
  • 6:50pm Q&A Session

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

  1. Finding Your Way

    Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.

  2. Entering The Building

    A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

New York Map

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation New York
  • Thu, Feb 12, 2026
  • 2026-02-12T23:00:00.0000000Z  –  2026-02-13T00:00:00.0000000Z

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