Skip to main content
{body}
Exclusive Event

Intro to Product Design: New York

Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems. In this event, you’ll explore what Product Design is, the skills modern designers use, and how design teams collaborate with product and engineering to bring ideas to life.

  • BrainStation New York
  • Thu, Feb 12, 2026
  • 2026-02-12T23:00:00.0000000Z  –  2026-02-13T00:00:00.0000000Z

This event has ended.

  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Zlata Ivleva

    Zlata Ivleva

    VP, User Experience Design, Growth

Zlata Ivleva

VP, User Experience Design, Growth

JPMorgan Chase

Product Designers put people at the center of technology - shaping experiences that are intuitive, engaging, and impactful. 

In this event, you’ll learn what Product Design is all about, explore the principles and tools designers use to create seamless experiences, and see how design thinking turns ideas into products people love. This session will help you understand how Product Design shapes the way we interact with the digital world.

  • Zlata Ivleva

    Zlata Ivleva

    VP, User Experience Design, Growth

    Zlata is a VP, UX Design Manager at JPMChase, dedicated to creating designs that are both visually appealing and impactful. With a strong emphasis on understanding user behavior and a passion for applied behavioral science, Zlata excels in delivering user-centric solutions. In addition to her expertise in UX design, Zlata brings robust skills in research and service design. Her diverse experience spans media, e-commerce, and financial services, where she has crafted products that seamlessly integrate these skills to create meaningful user experiences.

Exclusive Event

Event Overview

Step inside the world of Product Design for an introduction on how great user experiences come to life.

  • 01

    What is Product Design?

    Understand how Product Design bridges user needs and business goals through research, prototyping, and testing.

  • 02

    Design Thinking in Action

    Discover the frameworks and creative processes behind great digital products.

  • 03

    Adding Design Skills to Your Toolkit

    Learn how BrainStation’s learning paths can help you confidently apply Product Design skills in your work and prepare you for the next era of digital transformation.

Details of the Day

Who Should Attend

  • Professionals exploring topics in Product Design Design
  • Those in related roles looking to learn more about Product Design
  • Anyone curious about how digital products are ideated, designed, and built.
  • No prior experience required. This is your first step into understanding what makes great Product Designs and great user experiences.

What to Expect

  • 6:00pm Welcome & Introductions
  • 6:05pm Intro to Product Design
  • 6:30pm Case Study
  • 6:50pm Q&A Session

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions
  1. Finding Your Way

    Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.

  2. Entering The Building

    A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.

  3. Once You're Inside

    Our staff will be there to greet you at reception.

New York Map

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation New York
  • Thu, Feb 12, 2026
  • 2026-02-12T23:00:00.0000000Z  –  2026-02-13T00:00:00.0000000Z

This event has ended.

More Upcoming Events

May 07

Marketing Evenings NYC

Driving Brand Relevance and Growth Through Cultural Moments

Join us for a conversation with Kiara Whitehead, Senior Manager, Culture Marketing Events at Red Bull.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Kiara Whitehead

Kiara Whitehead

Cultural Marketing Leader

Discussion Topics:

  • Local Versus Global
  • Community as a Catalyst
  • Driving Impact Through Culture
May 07
Marketing Evenings NYC Driving Brand Relevance and Growth Through Cultural Moments

Join us for a conversation with Kiara Whitehead, Senior Manager, Culture Marketing Events at Red Bull.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Kiara Whitehead

Kiara Whitehead

Cultural Marketing Leader

Discussion Topics:

  • Local Versus Global
  • Community as a Catalyst
  • Driving Impact Through Culture
View Event
May 13

Product Evenings NYC

High Performance Product Management in the Age of LLMs

Join us for an evening with Neeharika Tummala, Product Manager at Amazon, as she explores how product leaders are scaling LLM-powered systems.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Neeharika Tummala

Neeharika Tummala

Product Manager

Discussion Topics:

  • The Strategy: Moving from Voice to Ambient Assistant
  • The Practice: Observability and Model Tuning
  • The Impact: Decision Making and User Delight
May 13
Product Evenings NYC High Performance Product Management in the Age of LLMs

Join us for an evening with Neeharika Tummala, Product Manager at Amazon, as she explores how product leaders are scaling LLM-powered systems.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Neeharika Tummala

Neeharika Tummala

Product Manager

Discussion Topics:

  • The Strategy: Moving from Voice to Ambient Assistant
  • The Practice: Observability and Model Tuning
  • The Impact: Decision Making and User Delight
View Event
May 19

Demo Event NYC

From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $55

Demo Event of

David Serrano Perpiñá

David Serrano Perpiñá

Product Designer, Instagram

Discussion Topics:

  • Claude as the PM: Defining the “Why”
  • Claude as the Researcher: Validating the “What”
  • Claude as the Engineer: Executing the Plan
May 19
Demo Event NYC From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $55

Demo Event of

David Serrano Perpiñá

David Serrano Perpiñá

Product Designer, Instagram

Discussion Topics:

  • Claude as the PM: Defining the “Why”
  • Claude as the Researcher: Validating the “What”
  • Claude as the Engineer: Executing the Plan
View Event
View All Events